Tech Drop

This account ranks 828 out of 1349 tracked creators and holds a follower count that is 0.4 times the median size of 1.1M. This makes it a small account compared to the broader landscape of creators we track. The growth rate of 7.8K followers per month indicates slow growth for an account that has been active for 5.1 years. Average views reach 197.4K per video, which is consistent with what an audience of this size would expect. However, the like rate of 4.33% falls below the median of 4.93%. The rest of this report covers detailed engagement trends and content performance metrics.

The audience approves of content less than the platform average, ranking 741 out of 1349 in like rates. Shares represent the primary mode of engagement with 0.771% frequency. Saves follow at 0.638%. These two behaviors indicate high advocacy and intent to return compared to the 0.033% comment rate. With 66 comments, 1.5K shares, and 1.3K saves per video, the data shows a community that prefers private archiving and word-of-mouth sharing over public discussion. Brands should focus on creating shareable utility rather than seeking conversational engagement. Reach is inconsistent due to a high consistency coefficient of 2.98. Only three videos hit the double average mark while one reached five times the average. This indicates sporadic peaks rather than steady growth. This is an active audience that prioritizes personal utility over public interaction.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. Based on 476.1K followers, the expected sponsorship band sits between $2,000 and $4,000 per post. Creator Fund payouts depend on views and pay only pennies per thousand impressions. This makes brand deals a much more reliable way to monetize a large following than platform creator funds. The rank of 828 out of 1349 places this account in the lower half of the platform. A high ranking allows creators to command premiums and decline low offers, but a below-median position means they are a value buy for brands. The quoted sponsorship band represents a ceiling to bargain under rather than a fixed salary. Because the average views reach 197.4K, the cost per view sits between $0.10 and $0.20. This gap helps buyers determine if a quote pays for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

The 30 to 60 second window defines this feed, where most posts live. Target this duration to match how the account currently builds its reach. Every video uses original audio instead of trending tracks, a choice that favors brand consistency over borrowed growth from others. Captions average 286 characters, providing deep context rather than just brief hooks. Duet and stitch are active on every post to invite other creators to remix and interact with the content. The top post lasted 27 seconds and pulled 3.1 million views, reaching about 15.7 times the normal audience. It earned 144.8K likes against only 1.5K comments, meaning it won through passive watching rather than debate. Average views near 197.4K mark this as a stable established account with consistent volume.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 19 out of 28 videos falling into this category. The average video length is 41s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Sparse high-production cadence because their low posting frequency pairs with a high follower rank and strong average views. They post less than a quarter of the volume seen by the median creator. This pace has remained consistent for over 1.5 years, though the wide variance in gap lengths indicates an irregular schedule rather than a predictable cycle. You can expect sporadic content drops rather than a steady drumbeat of posts. New content most often appears on Wednesday and Thursday with a peak posting hour at 20:00 UTC. Monday is the quietest day for new uploads. Marketers should plan for infrequent but high-impact moments instead of daily engagement opportunities.

Audience & Reach

The account sits at a 0.4x multiple of the median creator size. This ranking indicates a niche audience that lacks broadcast-scale reach for a single campaign. The like response falls below the median by over one percentage point. A lower engagement rate means your message faces more friction and may struggle to capture attention from viewers compared to average peers. The account fits the consumer electronics category because the size suggests a targeted niche while the steady engagement confirms an audience interested in specific product specs.