475.0K
Followers
597
Following
2.8M
Total Hearts
1.0K
Videos
2.7K
Avg Hearts/Video
5.71%
Engagement Rate
5.4y
Account Age
7.3K
Followers/Month
43.0K
Hearts/Month
15.7
Videos/Month
Account Overview
What This Report Covers
This account ranks 830 out of 1349 tracked creators and holds a follower count that is 0.4 times the median size of 1.1 million. This makes it a small account compared to the broader landscape of creators. The growth rate is slow, as the creator has gained only 7.3K followers per month over its 5.4 year lifespan. While the average view count of 218.5K is high for an account with 475.0K followers, the like rate of 4.97% just barely clears the median of 4.93%. The following report provides a deeper analysis of these engagement patterns and content performance.
Account Classification
| Account Size | Mid-Tier (100K+) |
| Account Age | 2020-09-18 |
| Verification | No |
| Language | AR |
| Follower Ratio | 796:1 |
Data Summary
| Videos Analyzed | 38 |
| Avg Plays per Video | 218,503 |
| Avg Likes per Video | 10,850 |
| Engagement Rate | 5.71% |
Engagement Analysis
Based on 38 videos
The audience approves of the content at a rate slightly above the platform median. This level of approval places the creator in rank 671 of 1349. Saves represent the strongest intent to return among the behaviors. The high save rate of 1.076% compared to the 0.687% share rate indicates that viewers treat the content as a reference tool rather than a conversation starter. While the audience shares content at a steady frequency, they rarely engage in active discussion. These metrics show a high intent for personal utility and long-term retention over immediate social interaction. Brands should focus on educational or evergreen value to capture this behavior. The reach shows signs of inconsistency. Five videos hit the 2x average mark while three reached 5x. A consistency coefficient of 2.39 confirms that the reach is erratic rather than stable. This audience is an active one.
218.5K
Avg Plays/Video
10.8K
Avg Likes/Video
126
Avg Comments/Video
1.5K
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
412.5K
Median Plays
25.6K
Median Likes
1.5M
75th Percentile
2.5M
Top Video
26.27
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
8,303,106
Total Plays
412,310
Total Likes
4,796
Total Comments
57,058
Total Shares
89,317
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
4.97%
Likes / Views
0.06%
Comments / Views
0.69%
Shares / Views
1.08%
Saves / Views
Saves at 1.076% is the highest rate among the actions listed. This suggests viewers find the content useful enough to keep for later rather than just liking or commenting on it.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
13.20%
2x Avg (5 of 38)
0%
5x Avg (3 of 38)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
D
CV: 2.39
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorship deals provide the primary revenue stream for this creator due to their follower count. A brand campaign could command between $3,000 and $5,000 per post. Creator Fund payouts rely on views and pay only pennies per thousand impressions. This makes sponsorship the far more lucrative path for building a sustainable business. The rank of 830 out of 1349 places this creator in the lower half of the platform. Because they are below the median, their quote should be viewed as a ceiling to negotiate under rather than a fixed salary. A high like rate suggests strong engagement helps them stay firm on the higher end of the expected range. Buyers can use a cost per view check to see if a quote pays for reach or brand equity. At 218.5K average views, a $4,000 fee results in about $0.018 per view. This metric helps determine if the creator is charging for their specific influence or just for the volume of eyeballs. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 218.5K views/video
$69 – $137
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 475.0K followers (Mid-Tier (100K+))
$3,800 – $7,125
Industry rate for mid-tier (100k+) creators
Content Strategy Analysis
Based on 38 videos
The feed thrives in the 15 to 30 second range where most clips land. Stick to this duration to match the core content style of the account. Short segments under 15 seconds receive very little engagement compared to those hitting the 15 to 30 window, making the longer cut a much more reliable format for growth. Original audio dominates nearly all posts, choosing a consistent brand identity over the reach gained from trending sounds. Captions are extremely brief at an average of 6 characters, meaning the visuals must carry the story without extra text. Duet and stitch options remain open on most videos to invite other creators into the loop. The standout clip ran 68 seconds and pulled 2.5 million views, roughly 11.4 times the typical reach for this creator. It earned a high ratio of likes to comments, showing that viewers preferred quick interactions over joining a debate. This lopsided engagement suggests the video worked as a visual experience rather than a conversation starter. Average views near 218.5K indicate a stable and established audience base. Target consistent performance within these established patterns to maintain steady reach.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
16s
Average Duration
The account favors videos between 15 and 30 seconds as they make up over half of the content. The average video length is 16 seconds.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
Based on 38 videos
This creator follows a sparse high-production cadence because their low posting frequency is offset by a top-tier follower rank and high average view counts. They post well below the field median, yet they maintain a high standing among creators. This pattern has remained stable for over three years. The high consistency score indicates an erratic rhythm with frequent gaps between uploads rather than a steady schedule. Content often lands on Monday and Saturday, while Tuesday remains the quiet day. The busiest hour for new posts occurs at 22:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of content. Plan any tie-ins around the Monday or Saturday windows to align with these specific upload times.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 0.2 |
| Avg Gap Between Posts | 749.4h |
| Data Range | 1155 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
The account posts most on Monday and Saturday with a peak at 22:00 UTC. Tuesday is the quietest day for activity.
Top Videos
Top 10 by play count
6.8M
Combined Plays (Top 5)
327.7K
Combined Likes (Top 5)
1.4M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @toome412's profile page
1.6M
Views
72.2K
Likes
647
Comments
4.9K
Shares
12.6K
Saves
2 more top videos for @toome412
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock all 10 videosFree, takes 10 seconds
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The audience size sits at a 0.4x multiple of the median follower count. This indicates a smaller niche reach that limits the total breadth available for a single campaign. The like response exceeds the median by a small margin. A brand message earns a slightly stronger engagement signal from viewers than the typical account in this category. This audience fits the beauty and lifestyle category because the steady engagement rate suggests an attentive viewer base despite the lower follower count compared to the broader market average.
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 475,000
- + Consistent growth at 7.3K followers/month
- + Active posting schedule (0.2 videos/week)
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @toome412 reveals a mid-tier (100k+) TikTok presence with 475,000 followers. The account demonstrates an engagement rate of 5.71%, averaging 218.5K plays per video across 38 analyzed videos. Key strengths include 2.8M total hearts, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @toome412's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 38 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026