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This account is a small account that ranks 827 out of 1349 tracked creators with its 476.6K followers being less than half the median size of 1.1M. Growth is slow for an account that has been active for 5.3 years as it gains only about 7.5K followers each month. The average view count of 660.4K per video is well above what would be expected for a creator of this follower size. However, the 1.57% like rate falls well below the median of 4.93%, suggesting that while the content reaches many people, it does not generate high levels of active engagement from those viewers. The rest of this report covers detailed performance metrics and audience interaction patterns.

This audience approves of content much less than the platform average. The low like rate puts the creator in the bottom quartile for passive engagement. Saves are the most common action taken by viewers at a rate of 0.454%. Shares follow as the second most frequent behavior at 0.264%. These two actions outpace comments at 0.018% and downloads at 0%. The raw counts of 3,000 saves and 1,700 shares compared to 118 comments suggest a high intent to archive or distribute content rather than discuss it in the moment. Brands should treat this as a reference-heavy audience that treats content as a resource to keep or share with others rather than a conversation starter. Reach is inconsistent across the 36 videos. Only three videos reached double the average while one hit five times the average. A high consistency coefficient of 3.03 indicates erratic reach patterns. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on a follower count of 476.6K, they can expect a sponsorship range between $1,500 and $3,800 per post. This income dwarfs Creator Fund payouts because those funds pay only pennies per thousand views. Sponsorship rates scale with the total reach of the audience while creator fund payments depend solely on view volume. A rank of 827 out of 1349 places this profile in a middle position where pricing is flexible. They do not command the large premium of top-tier accounts who can decline most offers. Instead, they represent a stable option for brands seeking consistent reach. The quoted range serves as a ceiling to bargain under rather than a fixed salary. A cost per view calculation suggests a rate of roughly $0.002 to $0.006 per view. This metric helps buyers determine if a quote pays for the creator's name or just for actual eyes on the screen. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 30 to 60 second range where nearly 70 percent of posts land. Focus on this duration to match the primary engagement zone. Every video uses original audio rather than a trending track, sacrificing potential borrowed reach for a consistent brand identity. Captions stay short at roughly 45 characters to keep the focus on the visuals. Open duet and stitch settings on every post invite other creators to remix the content. The standout clip lasted 63 seconds and earned 18.2 times the normal reach of this account. It pulled 154.7K likes against only 1.2K comments, a ratio that favors passive watching over active debate. High engagement in the form of quick taps carried the success of that post rather than a deep conversation. Average views near 660k indicate an established presence where content serves a large existing audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 25 occurrences. This category represents the most frequent length used for content.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern here because the account ranks near the top of the field by followers despite a posting rate well below the median. This creator maintains a large audience and high average views while choosing to post infrequently. The current pace has been established for over 1.5 years, though the high consistency variance indicates an erratic schedule rather than a clockwork rhythm. Content typically lands on Sunday and Monday, with Thursday being the quietest day for new posts. The busiest hour for uploads is 21:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of content. You can time specific tie-ins around the Sunday or Monday windows when new videos are most likely to appear.

Audience & Reach

The follower count sits at a 0.4x multiple of the median creator. This indicates an audience smaller than the typical tracked account, which limits the reach of any single campaign to a niche scope rather than broadcast scale. The like rate falls well below the median by more than half. Such a low engagement ratio suggests that while content reaches many people, the message does not land with high impact or stickiness for those viewers. This creator fits the lifestyle category because the small audience size and lower engagement indicate a specific niche rather than a broad commercial reach.