Papa Jake

This account ranks 643 out of 1349 creators and holds 1.2M followers, making it a mid-tier name with a follower count that is 1.1 times the median. Growth is steady as the profile adds roughly 17.5K followers each month over its 5.7 year lifespan. The reach verdict shows that the average of 1.1M views per video is in line with what an account of this size should expect. However, the 17.44% like rate far exceeds the 4.93% median, indicating that the audience is highly engaged with the content they see. The rest of this report provides a deeper look into specific engagement trends and content performance.

This audience approves of content at a rate far higher than the average user. The 17.44% like rate ranks 29 out of 1349 creators. Shares are the most frequent action, followed by saves and then comments. These behaviors result in 11.7K shares, 11.3K saves, and 9.7K comments per video. The high share and save rates indicate strong advocacy and intent to return to the content as a reference. Because these numbers outpace the comment rate, brands should expect high-velocity word of mouth rather than deep community discussion. Reach is inconsistent. Only three videos hit the 2x average mark while one reached the 5x threshold. A coefficient of variation of 3.02 confirms that reach fluctuates well between posts. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this account. With 1.2 million followers, the creator can command a brand fee between $800 and $12,000 per post. This income stems from the high value of a loyal audience rather than the Creator Fund. The fund pays only pennies per thousand views, while sponsorship rates scale directly with the total follower count. The rank of 643 out of 1349 places this creator in a middle position where they are not yet a premium top-tier name but still hold influence over their audience. Because they sit above the median, they command more than a basic entry fee but do not yet have the leverage to demand extreme premiums. A buyer should treat the $800 to $12,000 range as a ceiling for negotiation rather than a fixed salary. The high like rate of 17.44 percent suggests an engaged community that justifies a higher position within that price bracket. A cost-per-view check helps determine if a quote is paying for reach or the creator's specific influence. Dividing the top end of the sponsorship band by the average of 1.1 million views results in a cost of about $0.01 per view. This metric allows a buyer to see if a high quote is justified by volume or by the brand equity of the name. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 60 to 180 second range where most posts live. Build your videos toward this longer duration to match the content style that captures the core audience. Most clips use trending sounds rather than original audio, a choice that prioritizes broad reach over unique sonic branding. Captions average 283 characters, providing deep context for every post instead of simple hooks. Opening duet and stitch options on most videos invites other creators to remix the footage. The standout clip ran 52 seconds and pulled 19.6 million views, which is about 18 times the typical reach. It earned over 4 million likes against 86.1k comments, meaning it won through passive watching rather than active debate. Average views of 1.1 million mark this as a high-volume account with an established presence. Consistency in these long-form structures is the primary path to maintaining such a large reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds because they make up over 60% of the content. This category represents the most frequent video length used by the creator.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because their follower rank is high despite posting well below the field median. This pace has remained consistent for nearly five years. While they are an established figure with a large audience, the wide gaps between posts and erratic consistency grade mean content drops are unpredictable. New videos typically land on Monday or Friday, often around 21:00 UTC. Wednesday is the quietest day for new uploads. Marketers should expect sporadic drops rather than a dependable drumbeat of content. You should aim to time any tie-in around the specific Monday or Friday windows when they do choose to post.

Audience & Reach

The account sits just above the median follower count with a 1.1x multiple compared to typical creators in the set. This positioning means a single campaign can reach an audience larger than average but lacks the top-of-field rank required for broadcast-scale distribution. Engagement levels are high, as the like rate is over three times the median of 4.93%. A higher-than-average like response suggests that brand messaging will land with more impact per viewer compared to standard accounts. Location data is not available for this account. This lack of regional data means a buyer must assume the audience is distributed across various markets without specific geographic guarantees. The high engagement and steady follower base make this creator fit for the toys category because the interaction rate suggests content that captures attention effectively.