Pot Roast’s mom

This creator ranks 643 out of 1349 tracked accounts and holds 1.2M followers, making them a mid-tier name with a follower count slightly above the median of 1.1M. Growth is steady as the account adds 18.1K followers every month over its 5.5 year lifespan. The average view count of 131.7K per video aligns with what an audience of this size would predict. With a like rate of 13.83% against a median of 4.93%, the engagement levels far exceed expectations for this follower tier. The rest of this report explores the specific content patterns driving these engagement rates.

This audience approves of content at a rate much higher than the platform average, ranking 79 out of 1349. These high like rates indicate strong initial appeal. The engagement mix reveals that saves and shares are the primary drivers of action. Saves at 0.565% and shares at 0.497% outpace comments which sit at 0.165%. With 217 comments, 654 shares, and 744 saves per video, the data shows people prefer to keep or spread this content rather than discuss it in the comment section. This audience values utility and advocacy over conversation. Brands should focus on shareable assets that have long-term reference value. Reach is inconsistent due to a high CV of 1.59. Only 4 videos hit the 2x average while 2 reached the 5x mark. This indicates sporadic spikes rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of their high follower count. They should command a brand fee between $10,000 and $24,000 per post. This income dwarfs the Creator Fund payouts which pay only pennies per thousand views. While the Creator Fund scales with total views, sponsorship value scales with the size of the loyal audience. A rank of 643 out of 1349 places this creator above the median but below the top tier of elite influencers. They do not command the large premium that a top-ranked name can use to decline briefs easily. Instead, their position makes them an accessible option for brands seeking high engagement. A buyer should treat the $24,000 upper limit as a ceiling to negotiate under rather than a fixed salary. The cost per view sits at roughly $0.18 based on their average views of 131.7K. This figure helps a buyer determine if a quoted rate pays for raw reach or for the creator's specific influence. A high cost per view suggests the brand is paying for the name and the strong like rate. These are modelled estimates from public metrics, not disclosed earnings.

Longer videos form the backbone of this feed with most clips lasting between 60 and 180 seconds. Aim for this duration to replicate their reach, as the 15 to 30 second tier performs poorly compared to the primary long-form format. The gap between these two lengths is notable enough that skipping short clips in favor of longer ones yields much higher engagement per view. Original audio dominates the feed at a high rate, choosing a signature brand identity over the reach boost of trending sounds. Long captions average 190 characters to provide deep context for each post. Open duet and stitch settings invite other creators to participate in the content. The standout video lasted 332 seconds and reached 7.6 times the normal audience. It earned a high volume of likes against very few comments, meaning it captured passive interest rather than sparking a debate. Average views near 131.7K show this is an established account with steady reach. Your goal should be to replicate this consistent performance through long-form storytelling.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as they make up the majority of content. This duration is more common than any other category including the average of 68s.

Original Sound Usage

Percentage of videos using the creator's own audio

The pattern for this creator is Sparse high-production. Although the posting frequency falls below the field median, the account maintains a high follower rank and strong average views. This indicates a deliberate choice to prioritize quality over volume rather than a lack of activity. The current pace has been established for over seven months. However, the high consistency coefficient suggests an erratic rhythm with unpredictable gaps between posts. You can expect content primarily on Friday and Sunday, while Monday remains a quiet day. New uploads most frequently land around 20:00 UTC. Marketers should prepare for sporadic drops rather than a steady weekly drumbeat. Plan your tie-ins around the weekend windows to align with these specific posting days.

Audience & Reach

The account sits just above the median size for tracked creators with a multiple of 1.1. This positioning means a single campaign reaches an audience larger than average but lacks the reach of top-of-field broadcast-scale accounts. The like response exceeds the median by nearly triple. A higher engagement rate per viewer suggests a sponsored message will land with more impact than a standard post in this category. This profile fits the food and beverage category because the high engagement indicates a concentrated interest in the content niche despite being an average-sized account.