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This account ranks 643 out of 1349 tracked creators and holds 1.2M followers, making it a mid-tier name that sits slightly above the median follower count of 1.1M. The growth trajectory is fast as the creator adds 50.2K new followers every month over a two year period. While average views reach 6.6M per video, the 3.29% like rate falls below the 4.93% median. The rest of this report details specific engagement patterns and content performance.

This audience approves less than the platform average as evidenced by a 3.29% like rate compared to the 4.93% median. These figures place the creator at rank 881 of 1349. Shares are the most frequent action with a 0.967% rate and 63.7K total shares. Saves follow as a secondary signal of intent with 0.125% or 8.2K total saves. Comments represent the smallest portion of interaction at 0.051% for 3.4K total comments. The high share volume indicates strong word-of-mouth spread while low comment rates suggest a passive rather than conversational community. Brands should prioritize content that encourages sharing over interactive dialogue. Reach is erratic with a consistency score of 3.06. Only three videos reached the 5x multiplier and three hit the 2x mark across 38 total posts. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. With 1.2 million followers, they likely command between $5,000 and $12,000 per integration. Creator Fund payouts scale with views but pay only pennies per thousand impressions. This makes high-volume view counts less lucrative than the direct brand fees tied to their total audience size. Their rank of 643 out of 1349 places them in a middle tier where pricing is nuanced. They do not command the large premium of top-ranked accounts that can demand higher rates for prestige. However, they are well above the median, meaning a quote from this creator should be viewed as a ceiling to negotiate under rather than a fixed salary. A cost-per-view check shows their 6.6 million average views result in an estimated value between $0.75 and $1.85 per view. This helps buyers determine if a quoted rate pays for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 15 to 30 second range where most posts land. Create content within this window to match the current standard for success. The gap between these clips and the single outlier over sixty seconds is large because that longer format failed to capture any traction. Use original audio on roughly 40% of posts, a choice that prioritizes a consistent brand identity over the easy reach of trending sounds. Captions stay at zero characters to keep the focus entirely on the visual. Restricted duet and stitch settings ensure the content remains a closed loop for viewers rather than a springboard for others to remix. The standout video lasted 10 seconds and pulled 76.8 million views, about 11.7 times the average reach. It earned 3.1M likes against only 36.9K comments, showing that quick taps beat deep discussion for this audience. Average views of 6.6 million indicate a large, established presence where high-volume consistency is already achieved.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds because they make up the majority of the content. This range is the most frequent duration compared to other categories.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank despite a lack of consistent posting data. The account ranks in the top percentiles of the field for followers and average views, suggesting that every post is intended to perform well even if the volume is low. Because the consistency grade is low and the variance between posts is high, you cannot rely on a predictable schedule. This pattern has not been established over a long enough period to confirm it as a stable habit. Marketers should expect sporadic drops rather than a dependable drumbeat of content. You will need to coordinate around specific dates for any campaign tie-ins since there are no consistent upload windows or preferred days available.

Audience & Reach

The follower count sits slightly above the median creator for this platform. This position means a single campaign can reach an audience larger than many peers but lacks the top-of-field status required for broadcast-scale impact. The like response falls below the median by over one percentage point. Such a gap indicates that while views are frequent, the engagement per viewer is weaker than average. A brand should expect less active interaction with its specific message compared to higher performing peers. This profile fits the entertainment category because the high play counts suggest broad reach despite the lower engagement rate.