Emily Canham

This account is a mid-tier name ranked 643 out of 1349 creators with 1.2M followers, which sits just above the median of 1.1M. Growth is slow for an account that has been active for 10.1 years as it gains roughly 9.9K followers per month. While average views reach 221.5K per video, the 3.65% like rate falls below the 4.93% median. The rest of this report covers more detailed engagement metrics and content performance trends.

This audience approves less than the platform average as the 3.65% like rate sits below the 4.93% median, ranking 833 of 1349. The engagement mix reveals a clear preference for personal utility over public conversation. Saves at 0.07% are the most frequent action, followed by shares at 0.033%, and comments at 0.011%. These figures translate to 156 saves, 74 shares, and 25 comments per video. The high save-to-comment ratio indicates that viewers treat content as a reference tool rather than a conversation starter. Brands should prioritize educational or evergreen value to capture this intent to return. Reach is inconsistent. Only 11.8% of the 34 videos reached the 2x average mark, with zero videos hitting the 5x threshold. A consistency score of 0.88 reflects erratic reach across the catalog. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator. A follower count of 1.2M suggests a potential brand deal range between $10,000 and $30,000 per post. Creator Fund payments are much smaller because they scale with views and pay only pennies per thousand. Brand deals offer more stability since the payout scales directly with the total audience size. The rank of 643 puts this creator in a position where they command a premium over average accounts but lack the extreme leverage of top-tier names. Because they sit above the median, their quoted rate should be viewed as a starting point for negotiation rather than a fixed price. A cost per view check suggests a value of $0.15 to $0.30 per video. This helps a buyer determine if a quote is paying for genuine reach or just for the creator's specific name. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 60 to 180 second range where nearly half of all posts land. Target this longer format to mirror the account's primary content style. Original sound usage sits at over 90 percent, choosing a distinct brand identity over the reach of trending tracks. Captions average 99 characters, providing enough context without overwhelming the video. Opening both duet and stitch options shows a strategy to invite other creators into the fold. The standout clip lasted 103 seconds and earned 3.4 times the normal reach for this account. It pulled in 380 likes per comment, indicating that viewers preferred quick taps over active debate. Average views of 221.5K confirm a stable, established audience rather than a new growth phase.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds as nearly half of the content falls into this range. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind cadence because she posts well above the field median with a consistent volume of content. Her frequency rank puts her in the top half of creators on the platform. While the high consistency coefficient indicates some variance between individual posts, her output remains frequent enough to provide a reliable stream for brand planning. This pace has been established over several months. Content typically lands on Tuesday and Thursday, with 19:00 UTC being the most active hour for new uploads. Saturday is the quietest day of the week. Marketers can expect a dependable drumbeat of posts rather than sporadic drops. You should aim to time your tie-ins for Tuesday or Thursday when fresh content is most likely to appear.

Audience & Reach

The audience size sits slightly above the median creator average. This positioning means a single campaign can reach a consistent volume of viewers without being restricted by a niche follower base. The like response falls below the median rate by more than one percentage point. A lower engagement ratio suggests that while the reach is steady, the content may not spark immediate interaction from every viewer. This creator fits the lifestyle category because the stable audience size provides consistent visibility for products integrated into daily routines despite the muted engagement rate.