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This creator sits as a mid-tier name with 1.2M followers, ranking 643 out of 1349 tracked accounts and holding 1.1 times the median follower count. Growth is slow for an account that has been active for 5.6 years, gaining roughly 18.0K followers each month. The average view count of 1.7M per video exceeds what is expected for this follower size. A like rate of 6.59% outperforms the 4.93% median, indicating a highly engaged audience that interacts with the content more than typical creators. The rest of this report covers specific engagement trends and content performance metrics.

This audience approves of content at a rate higher than the platform median. They engage with the material far more than average viewers. The data shows a clear hierarchy of intent. Saves represent the most frequent action at 0.627% while shares follow at 0.317%. Commenting occurs at 0.07%. These figures translate to 10,900 saves, 5,500 shares, and 1,200 comments per video. The high volume of saves relative to other actions indicates the audience treats content as a reference tool they intend to return to. This suggests a high level of utility for a brand. Reach is inconsistent across the 35 videos with a coefficient of variation of 3.36. Only two videos doubled the average reach while one hit the five times threshold. This confirms an active audience rather than a tap-and-scroll one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator. Based on a follower count of 1.2M, they can command a fee between $5000 and $12000 per campaign. Creator Fund payouts are much lower because those payments scale with views and pay only pennies per thousand. Sponsorship fees scale with followers to reward the creator for building a loyal audience rather than just generating passive impressions. The ranking of 643 out of 1349 places this account in a middle position. Because they sit above the median, they command more authority than average accounts but do not yet hold the elite status that allows them to demand large premiums. A buyer should view the $5000 to $12000 range as a ceiling for negotiations rather than a fixed salary. High engagement rates suggest they can lean toward the top of that bracket. A cost per view check helps determine if a quote pays for reach or brand equity. Dividing the high end of the sponsorship band by 1.7M average views results in roughly $0.007 per view. This metric helps buyers identify if a brand is paying extra for the creator's specific influence. These are modelled estimates from public metrics, not disclosed earnings.

The most successful content lives in the 15 to 30 second range. Creating clips in this window captures a much higher engagement rate than the 60 to 180 second clips which see less interest. Making your videos under thirty seconds is the primary tactic to mirror the performance of this feed. Original audio appears on nearly all posts, choosing a consistent brand identity over the reach gained from trending sounds. Captions stay short at roughly 67 characters to keep the focus on the visuals. Open duet and stitch settings invite other creators to interact with the content. The standout video lasted 20 seconds and reached nearly twenty times the normal average view count. It earned 133 likes for every one comment, showing that viewers preferred quick interaction over active discussion. This high like-to-comment ratio suggests the clip excelled as a passive experience. Average views of 1.7 million indicate an established audience where consistency matters more than finding a new path to growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds with 19 out of 35 videos falling into this range. The engagement line is not present.

Original Sound Usage

Percentage of videos using the creator's own audio

The pattern for this creator is sparse high-production. While the posting frequency falls well below the field median, the account ranks near the top of the field in followers and average views. This indicates a deliberate choice to favor quality over quantity rather than neglect. The pace has remained steady for over four years, though the inconsistent gaps between posts make the specific timing less predictable. New content typically lands on Tuesday and Wednesday, with 16:00 UTC being the busiest hour. Friday is the quiet day for new uploads. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. You can target your tie-in around the midweek windows when fresh content most likely appears.

Audience & Reach

The audience sits just above the median size for tracked creators in this category. This position means a single campaign can reach a consistent volume of viewers without being restricted by low follower counts. A like rate well above the median suggests that content earns a stronger engagement response from the people who see it. This indicates your message will land with more impact than an average post in this space. Because location data is not available, we cannot determine specific regional concentrations. The creator fits the food and beverage category because the high like ratio confirms a dedicated viewer base for culinary content.