melanie_rose_99

This account ranks 643 out of 1349 tracked creators and holds 1.2M followers, making it a mid-tier name with a follower count that is 1.1 times the median size. The growth rate of 74.5K new followers per month indicates fast growth for an account that is only 1.3 years old. While average views reach 1.6M per video, the like rate of 2.42% falls below the 4.93% median. The rest of this report covers the detailed engagement breakdown and content performance trends.

This audience approves less than the typical user for this platform, ranking 1052 out of 1349. Low like rates suggest a passive viewing experience where content is consumed without explicit affirmation. The data shows saves at 0.263% are the most frequent action followed by shares at 0.13% and comments at 0.077%. These figures represent 4.3K saves, 2.1K shares, and 1.3K comments across the content library. The high ratio of saves to comments indicates a community that values utility over conversation. Brands should treat this as a repository for evergreen information rather than a space for real-time dialogue. Reach is inconsistent and erratic with a coefficient of variation of 3.72. Only two videos reached the 5x multiplier while two hit the 2x mark. This volatility means the content does not reach a steady base but relies on occasional spikes to gain traction. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator rather than the Creator Fund. A follower count of 1.2M suggests a brand deal range between $8,000 and $12,000 per post. This gap exists because sponsorship payouts scale with audience size while the Creator Fund pays only pennies per thousand views. The rank of 643 out of 1349 places this creator in a middle position where they lack the peak authority to demand large premiums but still command more than entry level accounts. A buyer should view the $8,000 to $12,000 range as a ceiling for negotiations rather than a fixed price. At an average of 1.6M views per video, a quote near the top of that band suggests a buyer is paying for the creator's name. A lower quote indicates a fair trade for the reach alone. These are modelled estimates from public metrics, not disclosed earnings.

Keep your videos under 15 seconds to match the primary format of this account. Every clip currently sits in this short bucket, so targeting longer durations would deviate from the established style. Since no other lengths are used, this is the only proven path for engagement here. Original audio covers every post, a choice that prioritizes a consistent brand feel over the reach of trending sounds. Short captions around 28 characters keep the focus on the visuals while using specific keywords like Thailand and beach to anchor the location. Enabling duet and stitch features opens the content to others, inviting the community to interact with the footage. The top post lasted 9 seconds and earned 36.2 million views, which is about 22.1 times the normal reach of a typical video on this page. It gathered 669.1K likes against only 16.6K comments, meaning viewers preferred quick taps over joining a conversation. This ratio shows that fast, visual content works better for passive consumption than for sparking debate. Average views near 1.6 million mark this as a large, established account rather than a small niche page. Success here relies on high-volume reach and rapid visual hooks.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with an average of 9 seconds. All 38 recent videos fall into this category.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because their high volume of posts per week far exceeds the median and they maintain a steady presence despite an inconsistent gap between uploads. They produce over seven videos weekly while the average creator posts less than two. This pace has been established for over a month but the high consistency coefficient suggests the timing between posts is erratic rather than clockwork. With a large follower base and high average views, this account provides frequent opportunities for brand placement. You can expect a steady drumbeat of content to support your campaign. New uploads most frequently land on Thursday and Saturday, while Monday serves as the quiet day. Most content tends to land around 02:00 UTC.

Audience & Reach

The audience size sits just above the median for this category. This position means a single campaign will reach a consistent volume of viewers without reaching broadcast scale. The like response falls well below the median. A lower engagement rate suggests that while the content reaches many people, the message may not land with high impact per viewer. This audience fits the lifestyle category because the steady follower count combined with a lower like rate indicates a reach-focused profile rather than a niche community focus.