Riley Loos

This account is a small account that ranks 942 out of 1349 tracked creators. With 290.4K followers, it holds only 0.3 times the median follower count of 1.1M. The growth trajectory is slow for an account that has existed for 6.9 years, as it gains approximately 3.5K followers per month. While the average views reach 2.2 million per video, the like rate of 7.07% exceeds the median of 4.93%. This high engagement rate indicates that the content resonates well with the audience beyond basic view counts. The rest of this report covers specific engagement trends and content performance metrics.

The audience approves of content at a rate much higher than the median. This high approval suggests strong initial resonance with the creative style. Saves represent the most frequent action taken by viewers, followed by shares and comments. The raw counts show 5.2K saves, 1.5K shares, and 262 comments per video. Saving is the dominant behavior here, indicating high keeper value for the content. While shares provide steady word of mouth, the low comment rate suggests a less interactive community. Brands should treat this as a repository for evergreen information rather than a platform for real-time conversation. Reach is inconsistent across the 36 videos. Only 11.1% of posts hit the 2x average mark with 4 videos reaching that level. Two videos reached the 5x threshold. A consistency coefficient of 2.52 indicates erratic reach patterns rather than a steady growth curve. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary income stream for this creator. With 290.4K followers, they fall into a brand safety bracket where typical campaign fees range between $1,500 and $3,000 per post. This revenue outperforms Creator Fund payouts because that fund pays only pennies per thousand views. While high view counts generate some volume from the fund, sponsorship scales with follower count to provide stable professional compensation. The rank of 942 out of 1349 places this creator in a position where they are a value buy for brands. They do not command the premium pricing of top-ranked accounts who can decline low offers. Instead, the $3,000 upper limit represents a ceiling to negotiate under rather than a fixed salary. A high like rate suggests strong engagement that justifies a price point near the top of their specific bracket. A cost per view check helps determine if a quote pays for reach or brand equity. Based on 2.2M average views, a fair market rate is roughly $0.68 per view. If a creator asks for more than this amount, they are charging for their personal name and influence rather than just the impressions delivered. These are modelled estimates from public metrics, not disclosed earnings.

The content thrives in the sixty to 180 second range where most clips reside. You should aim for this longer format over shorter options because it secures a consistent reach for the brand. Original audio covers over 80% of the feed, trading away potential trender traffic to maintain a distinct sonic identity. Captions average 98 characters to provide context without overwhelming the visuals. Open settings for both duets and stitches invite other creators to interact with the footage. The top video reached 13.3 times the normal reach with its 10 second duration. It earned over 700 likes per comment, meaning it won through passive watching rather than active debate. Average views of 2.2 million indicate a large established audience where consistency is the primary goal.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as 31 out of 36 videos fall into this range. The average length is 53 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Sparse high-production cadence because they maintain a high follower rank and strong average views despite posting below the field median. This pace has been established for over seven months, though the gap between posts is wider than the typical creator. The consistency grade indicates an erratic rhythm rather than a clockwork schedule. Fresh content tends to land on Wednesday and Friday, while Tuesday remains the quiet day. Most uploads occur around 05:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. You can time a tie-in for the weekend leading into Friday or the mid-week Wednesday window.

Audience & Reach

The account ranks at 942 out of 1349 with a 0.3x multiplier against the median. This specific ranking indicates that while individual videos gain views, the actual follower base is smaller than the typical creator in this category. A brand should view this as a niche community rather than a broad reach vehicle for a single campaign. The like rate sits well above the median of 4.93%. This higher engagement rate suggests that content receives a stronger reception from those who see it. Your message will land with more impact per viewer than on average platforms. This audience fits the Beauty category because the high engagement and smaller follower base suggest a concentrated, high-interest niche.