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This account ranks 941 out of 1349 tracked creators and holds a follower count that is 0.3 times the median size of 1.1 million. This makes it a small account compared to the broader landscape of creators we track. It gains about 4.8K followers per month, which indicates slow growth for an account that has been active for 5.0 years. While the average views reach 2.0M per video, this figure is much higher than what its follower count would predict. However, the like rate of 0.94% falls well below the median of 4.93%, suggesting a gap between view counts and active engagement. The rest of this report breaks down the specific content performance and audience demographics.

This audience approves less than the platform average at a 0.94% like rate. This ranks 1305 out of 1349 for engagement. Saves are the most frequent action with a 0.063% rate, followed by shares at 0.031%, then comments at 0.009%. The audience recorded 185 comments, 630 shares, and 1.3K saves. This data shows high keeper value and word-of-mouth spread despite the low like count. Brands can expect a community that stores and shares content rather than just clicking a heart button. Reach is inconsistent with a coefficient of variation of 2.23. Only 5 videos hit twice the average reach while 3 reached five times the average. This indicates unpredictable growth patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator based on their follower count. A brand partnership for an account with 291.1K followers typically commands a fee between $4,000 and $8,000 per post. This is far more lucrative than Creator Fund payouts because those payments scale by views and pay only pennies per thousand impressions. While high view counts are impressive, the fund cannot compete with the direct value of an established audience. The rank of 941 out of 1349 places this creator below the median in terms of total following. This position makes them a value buy for advertisers rather than a premium name that can command a luxury fee. The $8,000 upper limit should be viewed as a ceiling to negotiate down from rather than a fixed price. A cost per view check shows that these rates equate to roughly $0.004 per view when divided by the 2.0M average views. This low figure helps a buyer determine if they are paying for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

The feed centers on clips between 15 and 30 seconds long. Selecting this length over the 60 to 180 second range earns roughly double the engagement rate per view. Content should lean toward these mid-length cuts to mirror what works for this account. Original audio is used on nearly every post, a choice that prioritizes a unique brand identity over the reach of trending sounds. Captions average 65 characters to provide context without being wordy. Open duet and stitch settings invite other creators to participate in the content. The top video lasted 28 seconds and hit 10.2 times the usual reach for this creator. It earned 259.1K likes against only 1.8K comments, meaning it won through passive watching rather than active debate. Average views of 2 million indicate a large established audience. This scale means content should focus on maintaining high engagement with a broad base rather than seeking small-scale growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds. The engagement line is not present.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator ranks near the top of the field in followers and average views despite a posting rate well below the median. The pace has remained consistent for nearly four years, establishing a durable habit even if the specific timing between posts is erratic. You can expect high-quality content rather than a steady daily stream. New videos most often land on Saturday and Tuesday, while Thursday remains the quietest day for uploads. Most new content typically arrives around 22:00 UTC. Marketers should plan for sporadic but impactful drops rather than a dependable drumbeat of posts.

Audience & Reach

The audience size sits at a 0.3x multiple of the median creator. This lower rank indicates that while individual videos may garner high views, the core follower base remains small for a broad reach campaign. A like response below the median suggests the content reaches many viewers who do not interact with every post. A brand must expect a lower engagement rate per impression compared to typical accounts in this category. This audience fits the food and beverage category because the low interaction rate relative to high play counts indicates a passive viewership of culinary content.