irmaskohler

This account ranks 947 out of 1349 creators and holds 283.4K followers, which is 0.3x the median follower count of 1.1M for a small account. Growth has been slow over its 4.6 year history as it gains about 5.2K followers per month. Average views reach 191.8K per video, which is above what the follower size predicts. However, the 0.45% like rate falls well below the 4.93% median. The rest of this report covers deeper engagement metrics and content performance trends.

This audience approves of content at a much lower rate than the typical viewer, ranking 1343 out of 1349 against the median. The data reveals high intent to return through saves, which represent the most frequent active behavior at 0.071%. While users rarely comment or share, they do so at rates of 0.01% and 0.017% respectively. These figures translate to 19 comments and 34 shares per video. The high save rate compared to low interaction signals that viewers treat the content as a personal reference rather than a conversation starter. Brands should expect high retention value but low immediate social amplification. Reach is erratic with a consistency score of 2.95. Only four videos reached double the average and three hit the five times threshold. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on a following of 283.4K, an estimated sponsorship range of $1,000 to $2,800 per post is expected. This model favors brand partnerships over Creator Fund payouts because those payments scale with views and pay only pennies per thousand. Brand deals instead scale directly with the follower count to capture higher margins for the creator. A rank of 947 out of 1349 places this profile below the median, making them a value buy for advertisers. While top-ranked names can command premiums or decline low offers, this position suggests that the $2,800 upper limit serves as a ceiling to negotiate under rather than a fixed salary. The lower like rate suggests some negotiation room exists within the budget. A cost per view of roughly $0.014 allows buyers to test if a quote pays for actual reach or just the creator name. These are modelled estimates from public metrics, not disclosed earnings.

This feed relies on content between 60 and 180 seconds, where the vast majority of clips live. Focus your production on this longer window to match the established format. Every post uses original audio rather than trending tracks, a choice that prioritizes a consistent brand feel over borrowed reach from popular sounds. Captions stay short at about 56 characters to keep the focus on the visual. Open settings for both duets and stitches invite other creators to remix these videos. The standout clip lasted 69 seconds and reached 14.1 times the average view count. It earned roughly 58 likes for every single comment, which indicates a high volume of passive watching rather than active debate. Average views stay near 192k, marking this as an established account with a stable audience. You should aim to replicate these longer formats and engagement patterns to maintain steady growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as 23 out of 35 videos fall into this range. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with high frequency. The volume of content is consistent enough to provide a steady stream for marketing plans despite a lower consistency grade and higher variance in gap lengths. This pace has only been observed over a short period, so the rhythm is not yet established as a long-term habit. Content typically lands on Sunday and Monday, while Friday remains the quietest day. The most active hour for new uploads occurs at 04:00 UTC. Marketers can expect frequent drops rather than sporadic updates. You should time your tie-ins for the weekend to align with these primary upload days.

Audience & Reach

The follower count sits at a 0.3x multiple of the median creator size. This low rank means a single campaign will reach a niche audience rather than providing broad market coverage. The like rate falls well below the median benchmark. Such a low engagement ratio suggests that while total views might be high, the specific brand message may struggle to generate active interaction from viewers. This profile fits the fitness category because the small follower base and low engagement indicate a specialized niche for targeted products rather than mass market awareness.