Jon Romano

Ranking 935 out of 1349 creators puts this account as a small account since its follower count is 0.3 times the median of 1.1M. The growth rate of 6,000 followers per month is slow for an account that has been active for 4.1 years. While the average views reach 171,000 per video, the like rate of 3.29% falls below the 4.93% median. The rest of this report covers deeper engagement metrics and content performance trends.

This audience approves less than the platform average, ranking 882 out of 1349 for like rates. High save and share rates compared to comments indicate a preference for personal utility over public discussion. The audience values content as a reference point or for word-of-mouth distribution rather than active community building. With 515 shares and 525 saves against only 124 comments, the data shows users want to keep the content for themselves. Brands should focus on creating useful resources that people will store or pass along privately. Reach is inconsistent due to a high consistency coefficient of 5.33. Only two videos reached double the average while one hit five times the average across 35 total posts. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because brand deals scale with follower count. Based on 296.5K followers, they can expect a sponsorship range of $1,000 to $3,000 per post. This outperforms the Creator Fund which pays only pennies per thousand views regardless of total audience size. The rank of 935 out of 1349 places this creator in a position where they are a value buy for advertisers. They do not command a premium and should be negotiated as a cost-effective option rather than a luxury name. A quote from them serves as a ceiling to bargain under rather than a fixed salary. The average view count of 171,000 allows for a cost per view check of roughly $0.006 to $0.017. This calculation helps a buyer determine if a quoted rate pays for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds perform well compared to longer content. Build your videos in this shorter window to capture a higher engagement rate than the 60-second bracket offers. This choice provides roughly double the engagement per view over those longer segments. Nearly all posts use original audio, trading potential trend reach for a consistent brand identity. Captions average 142 characters to provide deep context rather than just a hook. Open duet and stitch settings invite others to remix the content. The top video reached 350 seconds and pulled 31.6 times the normal reach of this account. It earned 175.0K likes against only 4.3K comments, showing that long-form content can still win on passive viewing. Average views near 171k mean this is a stable, established audience rather than a breakout project.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 16 occurrences. The engagement line is not present.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank despite posting well below the field median. Their content is infrequent but reaches a large audience relative to their post volume. The current pace has been established for nearly three years, making it a stable long-term behavior. However, the erratic consistency grade suggests that while the slow pace is intentional, the specific timing between posts varies wildly. New content typically lands on Friday and Saturday, while Thursday remains the quietest day. You should expect sporadic drops rather than a steady drumbeat of content. Plan your tie-ins around the weekend windows when new uploads are most likely to appear.

Audience & Reach

The follower count sits at a 0.3x multiple of the median creator. This smaller scale means a single campaign will reach a niche group rather than achieving broad reach. While the engagement is active, the like rate falls below the median by over one percent. A lower percentage suggests the content reaches many viewers but fails to generate a strong enough reaction to warrant high conversion per view. This audience fits the wellness category because the specific size and moderate engagement levels suggest a targeted niche rather than a general interest mass market.