Reagan To and Juli To

This creator ranks 643 out of 1349 tracked accounts and holds 1.2M followers, making them a mid-tier name that sits just above the median follower count of 1.1M. The account shows steady growth with 19.0K new followers every month over its 5.3 year history. While average views reach 940.1K per video, the 4.75% like rate falls slightly below the 4.93% median for this platform. The rest of this report breaks down specific engagement patterns and content performance.

This audience approves content at a lower rate than the platform median. Saves represent the primary behavior for this community as they outpace shares and comments by a wide margin. The data shows 1,800 saves against 299 shares and 193 comments. These high save rates indicate that viewers treat the content as a reference tool rather than a conversation starter or a piece of word-of-mouth media. A brand should prioritize educational value over community engagement to capture this intent to return. Reach is inconsistent due to a high coefficient of variation of 2.49. Only three videos hit the 2x average mark while two reached the 5x threshold. This suggests that while occasional peaks occur, the reach patterns are erratic. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this account because of their large follower base. A creator with 1.2M followers can expect a sponsorship range between $5,000 and $12,000 per post. This high ceiling exists because brand deals scale with total audience size while Creator Fund payouts pay only pennies per thousand views. The rank of 643 out of 1349 places this creator in a middle position where they lack the top-tier leverage to demand extreme premiums but still command professional fees. Because they sit above the median, their quote serves as a starting point for negotiation rather than a bargain price. A cost per view calculation of $0.005 to $0.12 suggests that most of the paid fee covers the brand name and content quality rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the core of this strategy since most posts land under 15 seconds. Focus on these brief edits to replicate the high engagement seen in the shorter bucket. Every video uses original audio rather than trending tracks, a choice that prioritizes a consistent brand over easy reach from others. Captions stay compact at about 86 characters to keep the focus on visual cues. Duet and stitch are enabled nearly every time, opening the door for other creators to remix the content. The standout video lasted only 9 seconds and reached 13.5 times the normal audience. It earned a lopsided ratio of 536 likes per comment, meaning it won through passive watching rather than active debate. Average views near 940k indicate an established presence with a large follower base. Target high-frequency, short-form clips to maintain this steady volume of views.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 26 out of 34 clips in this range. The average length for these videos is 14 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the median frequency with frequent gaps between uploads. They produce nearly five times the volume of the average creator and maintain a rapid pace. While their high consistency score is currently low due to erratic timing, the sheer volume of content provides a steady stream for brand planning. This behavior has been consistent over the last month. New content typically lands on Wednesday and Saturday, with the busiest upload hour occurring at 18:00 UTC. Monday remains the quietest day for new posts. Marketers can expect frequent drops rather than sporadic updates, making it easy to align a campaign with their heavy posting volume on high-traffic days.

Audience & Reach

The audience size sits at a 1.1x multiple of the median creator. This positioning means a campaign can expect consistent reach beyond the average niche while remaining below the top-of-field broadcast scale. The like response falls slightly below the median rate. A lower percentage indicates that the core content maintains steady engagement but may require more creative effort to capture attention compared to peak performing benchmarks. This audience fits the lifestyle category because the consistent follower count and stable interaction rates support long-term brand integration.