Kelsey Pumel

This creator ranks 528 out of 1349 tracked accounts and holds 2.8M followers, which is 2.5 times the median follower count of 1.1M. This makes the account a mid-tier name within our database. The growth rate of 47.1K new followers every month indicates steady expansion for an account that has been active for 5 years. While average views sit at 173.9K per video, the like rate of 9.52% is more than double the 4.93% median. This suggests a highly engaged audience that interacts with content at a much higher frequency than typical creators of this size. The rest of the report covers deeper engagement metrics and specific content performance trends.

The audience approves of content at nearly double the platform median, ranking 305 out of 1349 for like rates. This high approval indicates a strong initial connection with the creator's style. Shares represent the most frequent action at 0.187% per view, followed by saves at 0.107%. Comments occur at 0.065% per view while downloads sit at 0%. These figures translate to 325 shares, 185 saves, and 113 comments across the content. The audience over-indexes on word-of-mouth spread compared to active discussion. A brand should prioritize content that encourages external sharing rather than just in-platform conversation. Reach is inconsistent. Only three videos hit the 2x average mark while none reached the 5x threshold. A consistency coefficient of 1.05 indicates erratic reach across the 31 videos. This audience is active and engaged with the material they see.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of her large follower base. Based on 2.8M followers, she can command a brand fee between $15,000 and $30,000 per post. Creator Fund payouts are much lower since they pay only pennies per thousand views regardless of total reach. Her rank of 528 out of 1349 puts her in the upper half of the platform but below the top tier of elite influencers. This position means she is not yet at the level where a name alone commands an automatic premium over market rates. A buyer should view the $15,000 to $30,000 range as a ceiling for negotiations rather than a fixed salary. Her high engagement rate suggests she sits toward the higher end of that price bracket. The cost per view is roughly $0.08 to $0.17 based on her average views of 173.9K. This metric helps a buyer determine if a quote is paying for actual reach or just for the creator's personal brand. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds are the primary driver of engagement here. Choosing this shorter format instead of the longest videos captures a much larger audience share. The gap between these two lengths means the short clips earn roughly double the reach of longer ones. Original audio is used on nearly 84% of posts to establish a consistent brand feel at the cost of trending reach. Captions stay brief around 64 characters, providing just enough context without distracting from the visual. Enabling duet and stitch features keeps the content open for others to remix and build upon. The standout video lasted only 13 seconds and reached nearly five times the average view count. It earned a high ratio of likes to comments, meaning it won through passive watching rather than active debate. Average views reach about 174k per post, marking this as a stable established account with a set audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 13 total. No engagement line is provided to determine performance.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because she posts at a volume far above the field median with frequent gaps between uploads. Her posting frequency ranks in the top 10% of creators, and her high average view count confirms that this rapid pace maintains audience interest. While the current output is consistent enough to plan around, the higher consistency score indicates some irregularity in the timing of these daily drops. This behavior has been observed for a short period, so the cadence is not yet a long-term proven habit. New content frequently lands on Wednesday and Thursday, while Saturday remains the quietest day. Most posts appear during the 02:00 UTC hour. Marketers can expect a dependable drumbeat of new content to support a campaign, with Wednesday and Thursday being the most likely days for fresh posts to land.

Audience & Reach

The audience size sits at a 2.5x multiple of the median creator. This high ranking means a single campaign can reach a wide number of people across the platform. The like response is nearly double the median rate for this account. Such a high engagement ratio suggests that a sponsored message will land with more impact than standard content from average creators. This profile fits the Beauty category because the high interaction rate combined with the follower volume indicates a concentrated interest in aesthetic content.