1.0M
Followers
35
Following
81.5M
Total Hearts
5.9K
Videos
13.7K
Avg Hearts/Video
6.47%
Engagement Rate
3.8y
Account Age
21.7K
Followers/Month
1.8M
Hearts/Month
129.0
Videos/Month
Account Overview
What This Report Covers
This account ranks 677 out of 1349 tracked creators with a follower count that sits just below the median of 1.1M. It is a mid-tier name based on its current standing and size. Growth is steady as it gains 21.7K followers every month over its three year history. The average view count of 1.1M per video aligns with what an account of this follower size would predict. A like rate of 5.79% exceeds the median of 4.93%, indicating a higher level of engagement than typical for its tier. The rest of the report breaks down these engagement patterns and audience interactions in more detail.
Account Classification
| Account Size | Macro (1M+) |
| Account Age | 2022-04-22 |
| Verification | Yes |
| Language | ES |
| Follower Ratio | 29K:1 |
Data Summary
| Videos Analyzed | 33 |
| Avg Plays per Video | 1,060,656 |
| Avg Likes per Video | 61,435 |
| Engagement Rate | 6.47% |
Engagement Analysis
Based on 33 videos
This audience approves content at a higher rate than the median. The engagement mix reveals a community that favors advocacy over conversation. Shares outpace saves and comments to establish word-of-mouth reach. With 5.8K shares, 2.9K saves, and 1.4K comments per video, the data shows high intent for external distribution. Because shares are the dominant action compared to other metrics, a brand can expect this content to spread rapidly among peers. The lack of downloads suggests viewers do not seek to archive the media locally. Reach is inconsistent due to a high consistency coefficient of 2.03. Only 5 videos hit the 2x average mark while one video reached the 5x threshold. This audience behaves as an active one.
1.1M
Avg Plays/Video
61.4K
Avg Likes/Video
1.4K
Avg Comments/Video
5.8K
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
2.2M
Median Plays
136.3K
Median Likes
4.4M
75th Percentile
10.9M
Top Video
68.63
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
35,001,656
Total Plays
2,027,346
Total Likes
44,754
Total Comments
192,691
Total Shares
96,664
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
5.79%
Likes / Views
0.13%
Comments / Views
0.55%
Shares / Views
0.28%
Saves / Views
Likes are much higher than other actions at 5.79%. This shows that viewers are more likely to react with a like than they are to comment, share, or save.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
15.20%
2x Avg (5 of 33)
0%
5x Avg (1 of 33)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
D
CV: 2.03
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorships provide the primary revenue stream for this creator due to their large follower base. A profile with 1.0M followers typically commands a brand fee between $5,000 and $10,000 per post. This income far outpaces the Creator Fund because that program pays only pennies per thousand views. While views drive the fund, sponsorship pay scales with total reach and audience size to generate meaningful returns. The creator ranks 677 of 1349 by follower count, placing them in a middle position where they are not yet a top-tier premium name but possess strong engagement. A higher than average like rate suggests they sit toward the upper end of their expected bracket. Because they are not a top-ranked leader, buyers can treat the $10,000 cap as a ceiling to negotiate under rather than a fixed salary. A cost-per-view check of roughly $0.009 per view helps a buyer determine if a quote is paying for actual reach or the brand name. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 1.1M views/video
$2,736 – $5,473
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 1.0M followers (Macro (1M+))
$5,000 – $12,000
Industry rate for macro (1m+) creators
Content Strategy Analysis
Based on 33 videos
This feed thrives in the 30 to 60 second window where nearly half of all clips land. Focus on this duration to mirror the account's most common format. Original audio appears in roughly 79% of posts, a choice that prioritizes a consistent brand identity over the reach gained from trending sounds. Long captions averaging 615 characters provide deep context for each video. Open duet and stitch settings invite other creators to interact with the content. The standout clip lasted 34 seconds and reached 10.3 times the average view count. It earned 611.5K likes against only 10.7K comments, showing a preference for passive engagement over active debate. Average views exceeding one million mark this as a high-volume account with an established reach. Success here depends on maintaining consistent quality for a large audience rather than chasing new growth.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
41s
Average Duration
The account favors videos between 30 to 60 seconds as nearly half of all content falls into this range. The average length is 41 seconds.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
Based on 33 videos
This creator follows a Grind pattern because they post far above the field median with a high frequency rank. The volume of content is substantial compared to other accounts in the category. However, the gap between posts varies well which indicates an erratic posting rhythm rather than a clockwork schedule. This behavior has only been observed for two days so the pace is not yet established as a durable habit. New content typically lands on Monday and Tuesday with the busiest hour being 21:00 UTC. Wednesday remains the quiet day. A marketer can expect a high volume of posts but should prepare for an unpredictable cadence rather than a steady beat. Coordination for a tie-in should target the active windows on Monday or Tuesday.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 115.5 |
| Avg Gap Between Posts | 2.2h |
| Data Range | 2 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
This account posts most on Monday and Tuesday with a peak at 21:00 UTC. Wednesday is the quietest day for postings.
Top Videos
Top 10 by play count
25.7M
Combined Plays (Top 5)
1.4M
Combined Likes (Top 5)
5.1M
Avg Plays per Top Video
😳 Se salvó por muy poco. Un conductor estuvo a pocos centímetros de protagonizar una tragedia tras realizar un adelantamiento temerario en carretera: intentó rebasar a un coche y a un camión al mismo tiempo, invadiendo el carril contrario y quedando peligrosamente cerca de chocar frontalmente contra
10.9M
Views
611.5K
Likes
10.7K
Comments
40.2K
Shares
27.8K
Saves
🎯 Los 'therian' en el centro de la polémica. Los llamados ‘therians’, personas que aseguran identificarse como animales, han llegado también a Culiacán, México, después de que se viralizara un vídeo grabado en el Parque Las Riberas. En las imágenes se observa a varios jóvenes imitando comportamiento
4.5M
Views
367.3K
Likes
6.5K
Comments
37.7K
Shares
16.6K
Saves
😳 “Imagen tercermundista”. Una avalancha humana se abre paso entre codazos en India para intentar entrar en los vagones de un tren completamente abarrotado. La escena, marcada por el caos y la desesperación, refleja la saturación extrema del transporte público en algunas zonas del país, donde ciento
4.4M
Views
159.7K
Likes
2.1K
Comments
16.8K
Shares
6.5K
Saves
🔪 Pánico en Galicia. La Guardia Civil tuvo que intervenir en Galicia para reducir a un joven que presuntamente amenazaba a varias personas con un cuchillo en las inmediaciones del paseo marítimo de la playa urbana de O Portelo. El suceso generó escenas de pánico entre los vecinos, que presenciaron e
3.4M
Views
113.0K
Likes
7.3K
Comments
16.6K
Shares
7.2K
Saves
🥀 “No fue el mejor San Valentín”. Se viraliza el vídeo en el que una joven descarga su enfado contra el coche de su expareja en plena calle. En las imágenes se observa cómo, molesta por una infidelidad, clava en varias ocasiones un cuchillo en el capó del vehículo. 📲 Síguenos en nuestras redes socia
2.5M
Views
194.0K
Likes
2.9K
Comments
15.5K
Shares
7.8K
Saves
5 more top videos for @okdiario_oficial
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock all 10 videosFree, takes 10 seconds
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The follower rank of 677 against a 0.9x median multiple indicates an audience smaller than the typical tracked creator. A brand can expect a more concentrated reach rather than broad broadcast scale for a single campaign. The like rate exceeds the median by over half a percentage point. This higher engagement rate means a sponsored message will land with more impact per viewer than average. This profile fits the news and current affairs category because the size is moderate while the engagement signals strong interest in the content.
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 1,000,000
- + Consistent growth at 21.7K followers/month
- + Active posting schedule (115.5 videos/week)
- + Verified account with platform credibility
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @okdiario_oficial reveals a macro (1m+) TikTok presence with 1,000,000 followers. The account demonstrates an engagement rate of 6.47%, averaging 1.1M plays per video across 33 analyzed videos. Key strengths include 81.5M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @okdiario_oficial's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 33 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026