lucas raiz

This account ranks 677 out of 1349 tracked creators and holds 1.0M followers, which is 0.9 times the median follower count. It qualifies as a mid-tier name. Growth is steady with 20.5K new followers added every month over its 4.1 year lifespan. Average views reach 6.4M per video, which is above what would be expected for this follower size. However, the 1.70% like rate falls below the 4.93% median, suggesting a gap between view volume and active engagement. The rest of this report breaks down specific content performance and audience demographics.

This audience approves less than the platform average, ranking 1197 out of 1349 for like rates. Shares represent the most frequent action at 1.139% followed by saves at 0.153% and comments at 0.037%. These figures translate to 72.7K shares, 9.7K saves, and 2.4K comments per video. The data shows a high intent for word-of-mouth spread while community discussion remains low. Brands should focus on content that encourages sharing rather than conversation. Reach is inconsistent with a consistency cv of 5.21. Only one video hit the 5x mark and one video reached the 2x threshold across 35 total videos. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships form the primary revenue stream for this creator due to their large follower base. A creator with 1.0M followers typically commands a sponsorship fee between $5,000 and $10,000 per post. This income far exceeds what they would earn from the Creator Fund because that program pays only pennies per thousand views. Sponsorship deals scale with the size of the audience while creator fund payouts rely on raw volume to provide minimal returns. Their rank of 677 out of 1349 places them in a middle position where they lack the elite leverage of top creators but remain a steady option for brands. Because they sit below the median rank, their quoted rate should be viewed as a ceiling to bargain under rather than a fixed salary. A buyer can test if a quote is paying for reach or brand equity by checking the cost per view. With an average of 6.4M views, a fair price for a campaign sits at roughly $0.78 per view. These are modelled estimates from public metrics, not disclosed earnings.

This feed relies on long-form content, as most clips land in the 60 to 180 second range. You should aim for this duration to capture the steady engagement seen in the majority of these posts. Original audio dominates the soundscape at nearly 83%, choosing a consistent brand identity over the reach of trending tracks. Short captions around 33 characters keep the focus on the video, while open duet and stitch settings invite other creators to remix the content. The standout clip ran only 9 seconds and reached 30.9 times the normal view count. It earned 3.4 million likes against 73.9k comments, a ratio of roughly 46 likes per comment that favors passive watching over active debate. High average views of 6.4 million mean this account already operates at a large scale. Success here depends on maintaining high production value for a large audience rather than seeking out small-scale growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as they make up 24 of the 35 recent posts. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Sparse high-production cadence because they maintain a top follower rank despite posting well below the field median. The long gap between posts is a deliberate choice for high quality rather than a lack of activity. This pace has remained stable for over two years, establishing a durable habit even if the timing between uploads varies well. Marketers cannot rely on a steady weekly drumbeat from this account. Instead, they should prepare for sporadic drops that land most frequently on Saturday and Sunday. Content typically appears around 01:00 UTC, while Monday remains the quietest day for new posts.

Audience & Reach

The audience size sits below the median for this creator category. Because the account ranks in the middle of the pack rather than at the top of the field, a single campaign will reach a limited number of people compared to broadcast-scale accounts. The like response falls well below the median rate. This gap indicates that while the content reaches many viewers, the engagement is thin and less likely to generate a strong reaction to a brand message. This audience fits the entertainment category because the low like rate suggests viewers consume the content quickly without high interaction.