1.0M
Followers
155
Following
57.4M
Total Hearts
1.7K
Videos
33.1K
Avg Hearts/Video
12.79%
Engagement Rate
4.7y
Account Age
17.9K
Followers/Month
1.0M
Hearts/Month
31.0
Videos/Month
Account Overview
What This Report Covers
This account ranks 677 out of 1349 creators and holds 1.0M followers, making it a mid-tier name that sits just below the median size of 1.1M. The growth trajectory is steady as the creator adds 17.9K new followers every month over an account age of 4.7 years. While the average view count of 725.0K is in line with what a follower base of this size predicts, the 12.58% like rate comfortably exceeds the 4.93% median. This gap between the average engagement and the typical creator indicates a highly active audience. The rest of this report covers specific content performance and engagement trends.
Account Classification
| Account Size | Macro (1M+) |
| Account Age | 2021-06-29 |
| Verification | No |
| Language | EN |
| Follower Ratio | 6.5K:1 |
Data Summary
| Videos Analyzed | 36 |
| Avg Plays per Video | 725,033 |
| Avg Likes per Video | 91,175 |
| Engagement Rate | 12.79% |
Engagement Analysis
Based on 36 videos
This audience approves of content at a much higher rate than the platform average, ranking 111 out of 1349 creators. High save rates indicate that viewers find high value in keeping the content for later reference. Shares are the second most frequent action, showing strong word-of-mouth movement. Comparison to comments shows a preference for personal archiving over public discussion. With 222 comments, 1.4K shares, and 7.1K saves, the audience prioritizes internal utility. A brand should focus on evergreen value that encourages saving rather than community management. Reach is inconsistent with a 5.12 consistency score. Only one video hit the 5x reach mark while one reached the 2x mark across 36 total videos. This is an active audience.
725.0K
Avg Plays/Video
91.2K
Avg Likes/Video
222
Avg Comments/Video
1.4K
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
121.8K
Median Plays
7.8K
Median Likes
1.2M
75th Percentile
22.3M
Top Video
92.75
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
26,101,178
Total Plays
3,282,309
Total Likes
7,988
Total Comments
48,807
Total Shares
254,947
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
12.58%
Likes / Views
0.03%
Comments / Views
0.19%
Shares / Views
0.98%
Saves / Views
Likes are the most common interaction at 12.58% compared to other actions. This shows that viewers primarily engage with the content by liking it rather than commenting or sharing.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
2.80%
2x Avg (1 of 36)
0%
5x Avg (1 of 36)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
D
CV: 5.12
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorships drive the primary revenue stream for this creator rather than the Creator Fund. A follower count of 1.0M suggests a potential sponsorship range between $10,000 and $25,000 per campaign. This gap exists because the Creator Fund pays only pennies per thousand views while brand deals scale directly with audience size. The rank of 677 out of 1349 places this creator in a middle position where they lack the top-tier leverage to demand extreme premiums. They are not a high-authority name that can ignore offers, but they also do not command the lowest possible rates. A cost per view calculation of $0.03 to $0.13 helps buyers determine if a quote is for reach or brand equity. This check ensures a buyer does not overpay for a name when 725.0K views are already being delivered. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 725.0K views/video
$450 – $899
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 1.0M followers (Macro (1M+))
$5,000 – $12,000
Industry rate for macro (1m+) creators
Content Strategy Analysis
Based on 36 videos
This feed thrives in the 30 to 60 second range where the highest volume of content lives. Produce clips in this timeframe to mirror the account's core strategy. Nearly half of the posts use original audio, a choice that favors a consistent brand identity over the reach spikes of trending sounds. Captions average 81 characters to provide context without overwhelming the viewer. Open duet and stitch settings across almost every post invite other creators to remix the content. The standout video lasted 42 seconds and pulled 30.8 times the normal reach for this account. It earned 476 likes for every comment, meaning it achieved high passive engagement rather than active debate. Average views of over 700k confirm a large established following rather than a small niche growth path.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
32s
Average Duration
The account favors videos under 15 seconds with 16 instances recorded. No engagement line is provided to determine performance.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
Based on 36 videos
Sparse high-production is the pattern for this creator because her low posting frequency pairs with a top-tier follower rank and high average view counts. She posts well below the field median, but her large following indicates that each post carries high weight. This pace has remained stable for nearly three years. Because of a high consistency variance, her posting schedule is erratic rather than clockwork. You can expect sporadic drops rather than a dependable drumbeat of content. New videos most often land on Sunday or Thursday, while Monday remains the quiet day. Most uploads occur around 01:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 0.2 |
| Avg Gap Between Posts | 700.8h |
| Data Range | 1022 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
The account posts most frequently on Sunday and Thursday with a peak at 1:00 UTC. The volume is low as the user averages 0.2 posts per week.
Top Videos
Top 10 by play count
25.5M
Combined Plays (Top 5)
3.2M
Combined Likes (Top 5)
5.1M
Avg Plays per Top Video
Pinned Video
Videos pinned to the top of @apj.bella's profile page
Pls keep the negative energy on your side of the room
1.4M
Views
182.1K
Likes
498
Comments
7.8K
Shares
11.9K
Saves
Mai Zenin?
1.2M
Views
106.6K
Likes
721
Comments
11.1K
Shares
5.8K
Saves
Kissing my Swedish boy over ft
408.6K
Views
47.7K
Likes
225
Comments
1.1K
Shares
1.4K
Saves
So basically twice a day
174.1K
Views
9.1K
Likes
32
Comments
222
Shares
280
Saves
Every best friend duo summed up 🫂 like I’ll put her in place, but how DARE YOU @isabellapji_ #bestfriend#fyp#siblings
69.6K
Views
6.5K
Likes
16
Comments
293
Shares
236
Saves
4 more top videos for @apj.bella
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock all 10 videosFree, takes 10 seconds
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The account sits below the median size for tracked creators with a 0.9x multiple. This indicates that while reach occurs, the audience does not qualify as broadcast-scale for wide-reaching campaigns. A high like rate of over double the median suggests a very strong engagement signal per viewer. Brands can expect a sponsored message to land with much more impact than a standard post in this category. The profile fits the Beauty category because the high interaction rate combined with consistent view counts signals a dedicated niche following.
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 1,000,000
- + Consistent growth at 17.9K followers/month
- + Active posting schedule (0.2 videos/week)
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @apj.bella reveals a macro (1m+) TikTok presence with 1,000,000 followers. The account demonstrates an engagement rate of 12.79%, averaging 725.0K plays per video across 36 analyzed videos. Key strengths include 57.4M total hearts, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @apj.bella's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 36 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026