PewDiePie

Sitting at rank 677 out of 1349 creators with 1.0M followers, this account is a mid-tier name that holds just under the median follower count of 1.1M. Growth is steady as it gains 35.4K followers every month over its 2.4 year lifespan. The average view count of 196.2K per video aligns with what an audience of this size would expect to produce. However, the 12.81% like rate far exceeds the 4.93% median, indicating that the content resonates deeply with the active viewers. The rest of the report details specific engagement patterns and audience demographics.

This audience approves of content at a much higher rate than the average viewer, ranking 104 out of 1349. The engagement mix shows that word-of-mouth spread is the dominant behavior. Shares outpace saves and comments by a wide margin. This audience shares 1.2K times per video while leaving 93 comments and saving 873 pieces of content. High share rates suggest this community acts as active advocates for the creator. Low comment volume compared to shares indicates they prefer spreading content rather than starting public conversations. Brands should expect high reach from organic sharing but lower engagement in the comment sections. Reach is inconsistent, with a high coefficient of variation of 1.84. Only 4 videos hit the 2x average mark and 3 reached the 5x threshold. This profile represents an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this account. A follower base of 1.0M suggests a potential sponsorship range between $10,000 and $30,000 per post. This brand value far exceeds Creator Fund payouts because that fund pays only pennies per thousand views. Sponsorship fees scale with total reach and influence while the creator fund relies on raw volume to generate small amounts of cash. A rank of 677 out of 1349 places this creator in a middle position where they lack the elite status to command extreme premiums. They are not a top-tier name that can ignore offers, but they also do not offer the deep discounts found with lower-ranked accounts. The high like rate suggests strong engagement helps them stay toward the higher end of their bracket. A cost per view check shows that a $15,000 fee would result in roughly $0.07 per view. This metric helps a buyer determine if a quote pays for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

Most content falls into the 60 to 180 second range, and you should target this duration to mirror the core of the feed. Longer clips outpace the 30 to 60 second segment by nearly three to one, making the longer format the reliable standard here. Original audio appears on almost every post, a choice that favors a distinct brand voice over the reach of trending sounds. Short captions average just 43 characters to keep the focus on the video. Duet and stitch options are only available about a third of the time, keeping the content mostly self-contained rather than open for remixes. The standout clip lasted 73 seconds and pulled 1.5 million views, roughly 7.6 times the normal reach. It earned 189.7K likes against 390 comments, showing a heavy lean toward quick taps over discussion. Passive watching won out for that post rather than an active debate in the replies. Average views near 196k indicate a stable, established audience where consistency matters more than seeking a large breakout.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 23 instances. The average video length is 81s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind cadence because they post well above the median frequency with short gaps between uploads. The high volume of content provides a steady stream for any brand looking to maintain visibility through frequent posts. While the distribution of these posts is erratic, the sheer quantity remains consistent enough to plan around. This pace has been established over the last month and should be monitored as it matures into a more durable habit. New content typically appears on Tuesday and Thursday, with 17:00 UTC being the most active hour for uploads. Sunday serves as the quiet day for new posts. Marketers can expect frequent drops rather than sporadic updates to coordinate timely tie-ins.

Audience & Reach

The audience size sits below the median with a multiple of 0.9. This indicates that while the channel maintains steady engagement, it does not reach broadcast-scale for a single campaign. A brand should expect a more concentrated reach rather than wide-scale distribution. The like response exceeds the median by over 2.5 times. Such a high ratio means a sponsored post will likely earn a much stronger interaction rate per viewer compared to standard content. This strength makes the account effective for high-engagement tactics. This audience fits the gaming category because the size and strong engagement levels align with a dedicated, niche interest group.