Nora & Khalid

This creator is a mid-tier name with 3.4M followers and a rank of 497 out of 1349 tracked accounts. The follower count is 3.1 times the median size of 1.1M. Growth is steady as the account gains 47.7K followers every month over its 5.9 year lifespan. Average views reach 1.5M per video, which is in line with expectations for an account of this size. However, the 3.59% like rate falls below the 4.93% median, suggesting lower-than-average active engagement per view. The rest of the report details specific content performance and audience interaction trends.

This audience approves less than the platform average at a 3.59% like rate compared to the 4.93% median. High share rates of 0.214% drive word-of-mouth spread, while saves of 0.12% indicate keeper value for viewers. The engagement mix shows that sharing is the most frequent action followed by saving and then commenting. These actions result in 3.2K shares, 1.8K saves, and 244 comments per video. Brands should focus on content designed for distribution rather than starting conversations. Reach remains erratic with a consistency coefficient of 1.74. Only three videos hit the 2x average mark while two reached the 5x threshold. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of their large follower base. A brand partnership could command between $10,000 and $20,000 per post based on 3.4M followers. Creator Fund payouts are much lower since that program pays only pennies per thousand views. Sponsorships scale with the size of the audience while the Creator Fund relies entirely on view counts. A rank of 497 out of 1349 puts this creator in a position where they command some authority but do not reach top-tier status. They are not at the peak of the market, so their quoted rate should be viewed as a ceiling to bargain under rather than a fixed salary. The lower like rate suggests they might be more accessible for negotiations compared to higher ranked peers. A cost per view of $0.013 tests whether a brand is paying for immediate reach or for the name. These are modelled estimates from public metrics, not disclosed earnings.

The feed thrives in the under 15 second range where engagement peaks at a high rate. Produce clips shorter than 15 seconds to capture more attention than the 30 to 60 second format which sees less interest. This switch captures nearly double the engagement per view compared to longer content. Original audio is used on most videos, choosing a signature style over the reach of trending tracks. Captions stay brief at about 50 characters to keep focus on the visual. Open duet and stitch settings invite other creators to interact with the content. The standout video lasted 15 seconds and reached over eight times the normal view count. It earned 470.6K likes against only 1.3K comments, showing a large preference for quick taps over active conversation. Average views of 1.5 million establish this as an established account with a large base. Focus on consistent high volume rather than searching for a breakout moment.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds because they make up nearly half of the content. The average duration is 23 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because their posting frequency is double the field median and they maintain a high volume of content despite an irregular cadence. They produce more than twice the average number of videos per week compared to other creators in the category. While the high consistency coefficient indicates unpredictable gaps between uploads, the sheer quantity of output makes them a reliable target for steady brand exposure. This pace has been established over the last 69 days. New content most frequently appears on Wednesday and Sunday, with the busiest upload hour occurring at 20:00 UTC. Thursday serves as the quietest day for new posts. Marketers can expect a high volume of fresh material to support a campaign, though they should aim for tie-ins on the primary upload days rather than relying on a clockwork daily schedule.

Audience & Reach

The follower rank puts this creator in a position of broadcast-scale reach. Because the count exceeds the median by over three times, a single campaign can reach a wide audience across the platform. The like response sits below the median rate for the category. This lower engagement rate suggests that while the views are high, the specific brand message may have a harder time gaining traction with the viewer. This audience fits the lifestyle and travel category because the high play counts offset the lower interaction rate to reach a large number of people.