Charityekezie

Ranking as 494 out of 1349 tracked creators, this account is a mid-tier name with 3.5 million followers that is 3.2 times the median size. Growth is steady for an account that has existed for 5.9 years as it gains 49.3K new followers each month. The like rate of 7.48% exceeds the 4.93% median, indicating a high level of active engagement from the audience. Average views reach 800.3K per video, which is in line with what an account of this size should produce. The rest of this report breaks down the content performance and audience demographics.

The audience approves of content at a rate much higher than the median. This high approval confirms a loyal following that engages with the core message. Comment rates of 0.213% outpace shares at 0.174% and saves at 0.205%. These figures, totaling 1.7K comments, 1.4K shares, and 1.6K saves across the set, show a community that prefers direct conversation over external promotion. The audience prioritizes discussion over word-of-mouth spread. Because shares are lower than both comments and saves, the content resonates deeply with individual viewers but spreads less naturally to new circles. Brands can expect high engagement from an established base rather than organic discovery through peer sharing. Reach is inconsistent across the 36 videos. Only two videos hit double the average reach while one hit five times the average. A coefficient of variation of 3.95 indicates erratic performance. This volatility suggests that specific topics or formats occasionally break through while others fail to gain traction. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator due to her high follower count. A brand partnership with a creator of 3.5M followers typically commands a fee between $10,000 and $28,000 per post. Creator Fund payouts are far less lucrative because they scale only with views and pay mere pennies per thousand. This discrepancy makes direct brand deals the primary vehicle for building a sustainable career on the platform. Her rank of 494 out of 1349 puts her in a position where she commands a premium over median creators. She can demand higher rates because of her established authority and high engagement levels. A buyer should view the $10,000 to $28,000 range as a ceiling for negotiation rather than a fixed salary. The cost per view sits at roughly $0.01 to $0.03 based on her average of 800.3K views. This metric helps a buyer determine if a quote is paying for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

The content thrives in the 30 to 60 second range where most videos sit. Focus on this duration to match the current volume of engagement. This specific bracket performs much better than clips under 15 seconds, which see a large drop in interaction despite their brevity. Using original audio for nearly all posts shows a choice to prioritize a consistent brand over the easy reach of trending sounds. Captions average 133 characters to provide deep context while keeping the message clear. Open duet and stitch settings invite other creators to remix the content, building a community around the feed. The standout clip ran 29 seconds and pulled 19.1 million views, roughly 24 times the normal reach for this account. It earned 1.4 million likes against only 8.5k comments, meaning it won through quick taps rather than sparking debate. Average views near 800k indicate a large established following where content is already reaching a large audience. Success here relies on maintaining high production value to keep the existing crowd engaged.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds with 14 total entries in that range. This category represents the most frequent video length for the creator.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a sparse high-production cadence because their low posting frequency is paired with a top-tier follower rank and high average views. They post roughly once every three weeks, which falls well below the median but reflects a deliberate production style rather than neglect. This pace has remained stable for over two years. The high consistency coefficient indicates an erratic rhythm where content appears in unpredictable bursts rather than a steady cycle. New content typically lands on Wednesday and Thursday, with 19:00 UTC being the busiest hour for uploads. Monday is the quietest day of the week. Marketers should expect sporadic drops rather than a dependable drumbeat. Plan your campaign tie-ins around these specific mid-week windows to align with their infrequent but high-impact posts.

Audience & Reach

The audience size sits at a 3.2x multiple of the median creator. This scale allows a brand to reach an audience much larger than the typical partner in this category. The like response exceeds the median by more than two percentage points. This indicates that a sponsored message will earn a stronger engagement signal from viewers compared to average accounts. The content fits the beauty and personal care category because the high engagement rate suggests interest in lifestyle content while the follower count provides substantial reach.