newt

This creator sits as a mid-tier name with 9.9 million followers, which is 9.9 times the median follower count of the 1349 creators we track. The account earns 127.6K new followers every month, marking a fast growth rate for an account that has been active for 6.5 years. While average views reach 488.1K per video, the like rate of 16.22% is more than triple the 4.93% median, indicating a very high level of engagement relative to typical performance. The rest of this report covers deeper audience segment data and historical content trends.

This audience approves of content much more than the typical viewer. The like rate ranks 43 out of 1349 creators. High engagement levels indicate strong initial appeal. The audience prioritizes saving content for later use over active discussion or sharing. Saves represent the highest frequency of intent at 0.804% while shares follow at 0.406%. Comments sit lower at 0.051% and downloads are nonexistent. These figures translate to 3.9K saves, 2.0K shares, and 249 comments per video. Brands should expect high retention value rather than immediate community conversation. The content serves as a reference point for the viewer. Reach is inconsistent across the catalog. Only 3 videos hit the 2x average mark while one reached 5x. A consistency score of 1.02 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator due to their large follower base. A profile with 9.9M followers can command a sponsorship fee between $50,000 and $100,000 per post. This high valuation stems from the fact that brand deals scale with total reach while Creator Fund payouts only pay pennies per thousand views. The rank of 388 out of 1349 places this creator in a position to command a premium for their influence. They are far above the median and can often decline low-paying offers to prioritize high-value partnerships. A buyer should calculate the cost per view by dividing the sponsorship band by the average of 488.1K views. This check reveals a cost of roughly $0.10 to $0.20 per view, which helps determine if a quote pays for actual reach or the specific prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

The feed relies on longer formats with most videos landing between 60 and 180 seconds. You should aim for this duration to match the core content style of the account. Since no clips fall under 30 seconds, moving toward the 60-second mark is a reliable way to maintain steady engagement. Original audio dominates nearly every post, choosing a consistent brand identity over the easy reach of trending tracks. Captions stay brief at an average of 72 characters to keep the focus on the visual. Open duet and stitch settings invite other creators to build upon this content. The standout video lasted 61 seconds and reached 5.5 times the normal view count. It earned roughly 268 likes for every comment, which shows that quick taps outperformed active discussion. This lopsided ratio means the clip won on passive appeal rather than sparking a debate. Average views of 488.1K confirm this is an established high-volume account. Success here depends on maintaining a consistent aesthetic for a large audience rather than searching for a niche breakout.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds with 20 videos in this range. No engagement line is provided to determine performance.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the defining cadence for this account because it maintains a top-tier follower rank despite posting well below the field median. The creator produces content at roughly half the frequency of the average user, yet the large reach indicates each post is treated as a high-effort production rather than a neglected feed. This pace has remained stable for over seven months. While the consistency grade is lower due to irregular gaps between uploads, the sheer scale of the audience confirms a deliberate strategy. New content most often lands on Monday and Tuesday, while Friday remains the quietest day for new posts. The busiest upload hour occurs at 05:00 UTC. Marketers should expect sporadic drops rather than a steady daily drumbeat. You should aim to time any tie-ins around the Monday or Tuesday windows when fresh content is most likely to appear.

Audience & Reach

The account holds a top-of-field rank with a follower count nine times the median creator. This positioning allows a single campaign to reach a broad audience across a wide demographic. The like rate is more than triple the median average. Such high engagement indicates that sponsored content will land with much more impact than a standard post on a typical account. This profile fits the beauty category because the high like response combined with top-of-field reach suggests an audience that engages deeply with visual content.