Bill Nye

This account is a mid-tier name ranked 390 out of 1349 tracked creators with 9.8M followers, which is 8.9 times the median follower count of 1.1M. The growth trajectory is fast as it gains 138.0K new followers every month over its 5.9 year lifespan. While average views sit at 2.0M per video, the like rate of 19.61% far exceeds the median of 4.93%. This high engagement suggests a very loyal audience that interacts with content much more than the typical user on the platform. The rest of this report breaks down specific engagement trends and audience demographics.

The audience approves of content at a much higher rate than the typical user, ranking 15 out of 1349 for like rates. High share counts and save rates indicate that viewers treat this content as valuable resources rather than passive entertainment. Share rates sit at 1.227% while saves reach 1.022%. These two behaviors outperform the 0.113% comment rate in terms of volume. The audience shares 24.9K times and saves 20.8K times per video, but they rarely leave comments or download files. Brands should prioritize content that serves as a reference tool to drive word-of-mouth growth rather than focusing on community discussion. Reach is inconsistent with a high consistency coefficient of 2.7. Only two videos reached double the average and one hit five times the average. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 9.8M followers, they should command a campaign fee between $30,000 and $50,000 per post. This income source is far more lucrative than the Creator Fund because it scales with follower count rather than views alone. The Creator Fund pays only pennies per thousand views, making it an inefficient path for monetization compared to direct brand partnerships. The rank of 390 out of 1349 suggests a high level of authority that allows for premium pricing. They sit well above the median, meaning they can command top end fees and turn down low offers. A buyer should see the $50,000 mark as a target to negotiate toward rather than a starting point. Dividing this upper band by 2.0M average views results in a cost per view of about $0.025. This check helps a buyer determine if they are paying for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

The feed operates in the 30 to 60 second range where most clips land. Focus on this duration to match the established pace of the account. Original audio appears in nearly three quarters of the posts, a choice that prioritizes a consistent brand identity over the reach gained from trending sounds. Long captions average 193 characters to provide deep context for every video. Duet and stitch features are active on just under 40% of the content, limiting how much other creators can remix the footage. The standout clip lasted only 8 seconds and pulled 15.6 times the normal reach for a single post. It earned over 200 likes for every comment, showing that quick taps beat deep discussion for this peak performance. These high average views mean the account already commands a large audience rather than seeking small growth. Advice should focus on maintaining this large footprint through consistent themes and high-quality production.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 12 instances of that length. No engagement line is provided for this data.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern because the account maintains a top-tier follower rank despite posting well below the field median. This pace has remained stable for nearly three years, establishing a durable habit even if the specific timing of posts varies. The erratic consistency score indicates that content drops do not follow a clockwork schedule but rather appear in unpredictable bursts. Marketers should expect sporadic updates rather than a dependable drumbeat of daily content. New videos most frequently land on Tuesday and Friday, while Sunday remains the quiet day. Content typically appears around 01:00 UTC. Plan your campaign around these specific windows to align with his infrequent but high-impact uploads.

Audience & Reach

The account holds a rank of 390 with an 8.9x multiplier over the median creator. This scale indicates that a single campaign can reach a broad audience beyond a niche community. Location data is not available for this profile. The like rate sits well above the median, indicating a much higher engagement frequency per viewer. A brand message will land with more weight and impact than an average post in this space. This audience fits the Education category because the high engagement rate confirms that viewers are attentive to the content provided.