Dylan Mulvaney

Ranking as 396 out of 1349 tracked creators, this account is a mid-tier name with 9.0M followers, which is 8.2 times the median follower count of 1.1M. The growth trajectory is fast at 124.4K new followers every month for an account that is 6.0 years old. While average views sit at 1.3M per video, the like rate of 8.55% exceeds the median of 4.93%. This indicates a high level of engagement from the active audience relative to what is expected for this follower size. The rest of this report breaks down these metrics across specific content categories and audience demographics.

This audience approves of content at a rate much higher than the platform average. The high like rate ranks 370 out of 1349 creators. Saves represent the most frequent action with a 0.201% rate. Shares follow at 0.135%, while comments sit at 0.035%. These figures translate to 2.5K saves, 1.7K shares, and 442 comments per video. The audience prioritizes keeper value over public discussion. Brands should treat this content as a resource for future reference rather than a prompt for community conversation. Reach is inconsistent across the 34 videos. Only four videos hit the 2x average mark while zero reached the 5x threshold. A coefficient of variation of 0.96 indicates highly erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator due to their large reach. With 9.0M followers, they can command a high-end contract value between $15,000 and $30,000 per post. This income far outpaces Creator Fund payouts because those payments scale with views and pay only pennies per thousand. Sponsorship fees scale with follower count to reward the creator's established audience size. The rank of 396 out of 1349 indicates a high level of authority that commands a premium price. Brands pay for the prestige of an established name rather than just raw impressions. A cost-per-view gut check of $0.12 per view confirms this premium. This rate allows buyers to see if a quote is paying for actual reach or for the creator's personal brand. These are modelled estimates from public metrics, not disclosed earnings.

The feed balances variety but centers on segments between 30 and 180 seconds. You should aim for these middle lengths to match the established cadence of the account. Most content uses original audio, a choice that prioritizes a signature brand voice over the reach of trending sounds. Captions stay brief at around 57 characters to keep the focus on the visual. Open duet and stitch settings invite others to interact with the footage. The standout video lasted only 14 seconds and reached 4.6 times the normal view count. It earned a high ratio of likes to comments, meaning it won through passive watching rather than active debate. Average views near 1.3 million show this is an established profile with a large floor. You should focus on maintaining consistent quality for a large audience rather than chasing small-scale growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short videos under 15 seconds with 12 instances. No engagement data is provided for this specific account.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because they maintain a consistent posting volume near the field median despite having a high follower rank. They produce roughly one to two videos weekly with a steady cadence that has remained stable for over five months. While the gap between posts is slightly longer than the average, their B grade indicates a reliable rhythm rather than unpredictable behavior. Marketers can plan around this dependable drumbeat of content. New posts typically land on Tuesday and Friday, while Sunday remains the quietest day. The most frequent upload window occurs at 21:00 UTC. You can expect fresh content to appear on these specific days to coordinate any brand tie-ins.

Audience & Reach

The follower rank of 396 and an 8.2x multiple compared to the median indicate a high-reach profile. A single campaign here provides extensive reach that covers more ground than a typical creator account. The like rate sits well above the median, which suggests a stronger engagement signal per viewer. This means a sponsored post will likely earn more interaction than an average placement on the platform. This audience fits the beauty and lifestyle category because the high follower rank and strong like response suggest a highly engaged following interested in aesthetic content.