Madeleine White Fedyk

This account ranks 459 out of 1349 creators and holds 5.1M followers, making it a mid-tier name with a following over 4.6 times the median size. Growth is steady for an account that has existed for 6.3 years as it gains 67.1K followers every month. The average view count of 2.4M per video aligns with what is expected from an account of this scale. A like rate of 13.08% performs well above the 4.93% median, indicating high engagement from the current audience. The rest of this report breaks down the specific content categories driving these metrics.

On an average video @madeleine_white draws 2.4M views, 319.5K likes, 599 comments and 1.6K shares. Its like-rate (likes divided by views) is 13.08%, ahead of the 4.93% median, which ranks 95th of 1,349 tracked creators for per-view engagement. That is the more honest measure of how an audience responds, because a large follower count does not guarantee a high share of viewers actually engage. Breaking engagement down further, 0.025% of viewers comment, 0.064% share and 0.153% save each video. Consistency matters too: 4 of 28 recent videos (14.3%) reached at least twice this account's own average views, and 0 cleared five times the average.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator due to her large following. A brand partnership for an account with 5.1M followers typically commands a fee between $20,000 and $35,000 per post. Creator Fund payouts are negligible by comparison because they pay only pennies per thousand views. While views generate some volume, sponsorship fees scale with the total follower count to provide real income. Her rank of 459 out of 1349 places her in a position where she can command a premium for her reach. High engagement and a strong like rate suggest she sits at the top end of her estimated pay range. Buyers should view the $35,000 figure as a ceiling to negotiate from rather than a fixed price. A cost-per-view check shows that a quote near the top of the band equates to roughly $0.014 per view. This allows brands to see if they are paying for her specific influence or just the raw reach of 2.4M views. These are modelled estimates from public metrics, not disclosed earnings.

The primary content window falls between 60 and 180 seconds where most videos land. Focus on this longer format to mirror how this account builds its steady engagement. Original audio dominates at over 82% of clips, a choice that prioritizes a consistent brand feel over the reach of trending sounds. Captions stay concise at around 76 characters to keep focus on the visuals. Open settings for both duets and stitches invite other creators to remix these videos. The top post clocked in at just 12 seconds and reached 8.6 million views, which is about 3.5 times the normal reach for this creator. It earned over 1000 likes for every single comment, meaning it won through quick taps rather than conversation. Average views of 2.4 million indicate a large established audience where volume is already high.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with nearly half of recent content falling into this range. No engagement line is provided for these specific metrics.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because her posting volume is well above the field median and she maintains high engagement with millions of followers. She posts nearly eight times a week, which is much more frequent than the average creator in this category. Her content lands frequently enough to provide a dependable drumbeat for any upcoming marketing campaign. While her consistency grade is solid, the higher variance in gap timing suggests some irregularity between individual posts. This pace has been established over several weeks, though it is still a relatively fresh habit. New content most often appears on Saturday and Tuesday, while Friday remains the quietest day. The busiest hour for new uploads occurs at 01:00 UTC. Marketers can expect frequent opportunities for placement, specifically targeting weekend and early week windows for the best chance of landing near a fresh post.

Audience & Reach

The account ranks 459 out of 1349 and maintains a multiple of 4.6 over the median creator. This position indicates an audience with notable breadth for any single campaign. Engagement levels exceed the median like rate by more than double. A high ratio means a brand message earns a stronger response from viewers compared to average performance. This profile fits the beauty category because the high engagement rates and substantial follower count suggest a loyal viewer base for aesthetic content.