Becca Bloom

Becca Bloom is a mid-tier name ranked 456 out of 1349 creators with 5.3M followers, which is 4.8 times the median follower count of 1.1M. The account shows fast growth by gaining 383.2K followers every month over its 1.2 year lifespan. The average view count of 8.6M per video sits well above what a creator with this many followers would typically expect. With a like rate of 8.52% compared to the 4.93% median, the audience engagement outpaces the standard for its size. The rest of the report covers specific content performance and audience demographics.

The audience approves of content at a rate much higher than the typical user. This high like rate places the creator in the top 27% of performers. Savvy brands can expect strong initial sentiment from this fan base. Saves represent the most frequent action with a 0.446% rate, followed by shares at 0.339%. The audience engages in more discussion than typical viewers as evidenced by the 0.025% comment rate. These actions total 38.3K saves, 29.1K shares, and 2.1K comments per video. High save and share rates indicate a community that treats content as a resource to keep or spread. The low comment volume suggests they prefer personal utility over public conversation. Brands should prioritize evergreen value over interactive call-to-actions. Reach is inconsistent. Only 17.1% of the 35 videos reached double the average, while none reached five times the average. A high consistency coefficient of 0.97 marks the reach as erratic. This profile represents an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because their follower count puts them in a high earning bracket of 15000 to 26000 dollars per post. Creator Fund payouts scale with views and pay only pennies per thousand, making it a negligible source of income compared to brand deals. High engagement rates suggest they sit at the top end of this potential range. Their rank of 456 out of 1349 puts them in a position of power where they can command a premium for their influence. Brands pay for the authority of an established name rather than just raw reach. A cost per view of about 0.002 to 0.003 dollars confirms that a buyer is paying for the brand equity of the creator rather than just the 8.6M average views. These are modelled estimates from public metrics, not disclosed earnings.

This feed performs best in the 30 to 60 second range where nearly half of all posts land. Create content at this length to mirror the core strategy and capture the highest volume of consistent views. High original-sound usage shows a preference for brand identity over the rapid reach of trending tracks. Short captions around 72 characters keep the focus on the visual. Enabling duet and stitch features gives other creators space to interact with the content. The top post reached 41.0 million views at 40 seconds, achieving nearly five times the average reach. It earned over 3.6 million likes against a small comment count of 7.8k. This ratio proves that passive watching and quick taps drive success more than active debate. Average views near 8.6 million indicate an established audience where scale is already high.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 17 occurrences. The engagement line is not present.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this creator because her low posting frequency is offset by a top-tier follower rank and high average views. Her output falls well below the field median, yet she maintains a high standing among influencers. This pace has been established over the last year to indicate a deliberate strategy rather than an inconsistent schedule. While the gap between posts is wide, her consistent grade suggests she manages these intervals reliably. New content typically lands on Friday and Saturday, while Thursday remains a quiet day for uploads. The most frequent upload hour occurs at 05:00 UTC. Marketers should expect sporadic drops rather than a daily drumbeat of content. You can plan tie-ins around the weekend windows when she is most likely to post new videos.

Audience & Reach

The audience size sits at a multiple of 4.8 over the median creator. This position identifies the account as one capable of reaching a broad scale for a single campaign. Because the like rate is nearly double the median, a brand message earns a stronger response from viewers. High engagement rates suggest that sponsored content will land with more impact than standard placements on average accounts. This audience fits the beauty and lifestyle category because the high engagement confirms a receptive viewer base at a scale that supports wide distribution.