Ilyan | اليان

This account ranks 452 out of 1349 creators and holds 5.5M followers, making it a mid-tier name with a follower count that is 5.0x the median size of 1.1M. The growth trajectory of 76.4K new followers each month remains steady for an account that has been active for 6.0 years. While the average view count of 3.6M per video aligns with the expected reach for a creator of this scale, the like rate of 5.05% slightly exceeds the median of 4.93%. The rest of this report breaks down the engagement patterns and content consistency across the feed.

The audience approves of content at a higher rate than the typical user. This performance ranks 657 out of 1349 creators. Saves represent the most frequent action with a 0.253% rate. Shares follow as the second most common behavior at 0.102%. Commenting occurs less often at 0.033%. These figures translate to 9,000 saves, 3,600 shares, and 1,200 comments per video. The audience over-indexes on saving content for future reference while staying quiet in the comment sections. Brands should prioritize high-value information that users want to keep rather than content designed to spark a conversation. The reach is inconsistent. Four out of 33 videos hit the 2x average mark, but none reached the 5x threshold. A consistency score of 0.75 indicates erratic growth patterns. This audience behaves as an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator due to their large follower base. A profile with 5.5M followers can command a sponsorship fee between $10,000 and $27,500 per post. This high ceiling exists because brand deals scale with total reach while Creator Fund payouts are tied strictly to views. The fund pays only pennies per thousand views, making it an insignificant source of income compared to direct brand partnerships. The rank of 452 out of 1349 places this creator in a position of influence where they can command a premium over the average user. They sit well above the median and possess enough leverage to decline lower offers while maintaining high pricing power. A buyer should view the upper end of the sponsorship band as a ceiling to negotiate under rather than a fixed salary. The cost per view sits around $0.029, which helps a brand determine if they are paying for actual reach or just for the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips define this feed with an average length of 71 seconds. You should target the 60 to 180 second range as it captures most of the content volume and maintains a steady presence. Original audio usage is nearly universal, meaning the account prioritizes a distinct brand voice over the reach of trending sounds. Captions are very short at 17 characters, so keep your copy brief enough to function only as a minor supplement to the visual. Enabling both duet and stitch options on every post opens the door for other creators to interact with the content. The standout video lasted only 10 seconds and pulled 3.1 times more views than the average clip. This short format earned 55 likes for every comment, showing that it won through quick taps rather than community debate. Average views of 3.6 million mean this account already commands a large audience. Growth here depends on maintaining high production standards to sustain an existing reach rather than chasing viral spikes from new formats.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as they make up the largest portion of content. This duration also correlates with the highest performance on the engagement line.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind cadence because they post well above the field median with a consistent enough frequency to allow for reliable campaign planning. They currently produce nearly three videos per week, which is more frequent than most creators in their tier. While the recent 81-day period shows some variance in timing between posts, the volume remains high enough to sustain a steady presence. New content typically lands on Monday and Thursday, with a peak upload hour around 19:00 UTC. Saturday serves as the quiet day for new posts. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You should time your tie-ins for Mondays or Thursdays to align with these primary upload windows.

Audience & Reach

The follower rank of 452 against a 5.0x median indicates an audience with notable reach beyond standard creator averages. A single campaign here will provide high visibility across a wide demographic. The like rate sits above the median by a small margin. This means a brand message earns a slightly stronger engagement response per viewer than typical creators in this category. Because of the large follower volume and positive engagement, this audience fits the beauty and personal care category.