Monty

Standing as a mid-tier name, this account holds 4.9M followers which is 4.5 times the median size of the 1349 creators we track. The growth trajectory is steady at 62.4K new followers every month over its 6.5 year lifespan. While average views reach 134.8K per video, the like rate of 0.23% falls well below the median of 4.93%. This gap suggests a disconnect between total follower count and active engagement on recent content. The rest of this report breaks down the specific engagement patterns across various content pillars.

This audience approves of content at a much lower rate than the platform average, ranking 1348 out of 1349 for like rates. Sharing behavior is the strongest signal of intent with a 0.034% rate. This is followed by equal parts commenting and saving at 0.015% each. The audience produced 21 comments, 45 shares, and 21 saves across the tracked content. High share counts relative to low likes suggest that while passive approval is low, users actively distribute this content to others. A brand should focus on topics that trigger peer-to-peer distribution rather than simple vanity metrics. Reach is inconsistent across the 25 videos. Only two videos hit the 2x average mark, and none reached the 5x threshold. A consistency coefficient of 0.79 indicates highly erratic reach patterns. This audience is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator. With 4.9M followers, the estimated sponsorship value sits between $15,000 and $30,000 per campaign. This income dwarfs what the Creator Fund pays because that program scales with views and pays only pennies per thousand. Sponsorship money scales directly with the total follower count to build brand authority. The rank of 461 out of 1349 means this creator holds a stable position but does not command the extreme premium of the top tier. A high rank allows for more negotiation power than a lower median name, though they may not have the leverage to decline every brief. The $15,000 to $30,000 range serves as a ceiling to bargain under rather than a fixed salary. A cost per view check helps determine if a quote pays for reach or brand equity. Dividing the top of the sponsorship band by 134.8K average views results in a value of about $0.22 per view. This figure helps buyers test if a requested rate is inflated by name recognition. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 15 to 30 second range, where nearly half of the content sits. Focus on this duration to capture the primary audience engagement. Original audio appears more than half the time, choosing a consistent brand voice over the reach of trending tracks. Captions average 78 characters, providing clear context without overwhelming the viewer. Open settings for duets and stitches invite other creators to interact with the content. The top video lasted 12 seconds and pulled 3.1 times the typical view count. It earned a balanced ratio of 27 likes for every comment, showing it sparked both quick taps and active conversation. Average views of 134.8K indicate a stable, established following rather than a high-growth period. Growth here depends on maintaining this consistent reach through proven formats.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short content with 16 videos under 30 seconds. No engagement line is provided for this account.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they maintain a steady output that sits near the field median despite their high follower rank. While their posting frequency is slightly below the average for the platform, the volume remains consistent enough to form a reliable cadence. The current pace has been stable for nearly four months. Because of the higher consistency score, the gaps between posts fluctuate more than a clockwork schedule but still provide a predictable flow. Content typically lands on Sunday and Tuesday with a peak upload hour at 04:00 UTC. Saturday remains the quietest day for new posts. Marketers can expect a dependable drumbeat of content to support a campaign. You can time your tie-ins specifically around the Sunday and Tuesday windows when fresh material most often appears.

Audience & Reach

The account ranks in the top third of followers with a multiple of 4.5 relative to the median. This high ranking means a single campaign can reach an audience far exceeding the typical creator's scope. The like rate falls well below the median by over four percentage points. Such a low engagement ratio suggests that while views are frequent, the content does not generate strong active signals from viewers. This profile fits the entertainment category because the high follower rank provides volume despite the lower interaction rate.