Rakha

Ranked 452 out of 1349 tracked creators, this account holds a size that is 5.0 times the median follower count of 1.1M. It qualifies as a mid-tier name. The account earns 81.3K new followers every month, which indicates fast growth for an account that has been active for 5.6 years. Average views reach 5.7M per video, which is high for an account of this size. The like rate of 7.72% clears the median of 4.93%, indicating strong engagement from the audience. The rest of this report covers deeper content performance and audience demographics.

This audience approves content at a rate well above the median. High save rates of 0.443% compared to share rates of 0.202% and comment rates of 0.092% indicate high intent to return. These percentages show that viewers treat the content as a reference point rather than a conversation starter or a tool for word-of-mouth spread. The raw counts of 25.5K saves, 11.6K shares, and 5.3K comments confirm this preference for utility over active discussion. Brands should focus on evergreen value to capture the high intent of the saving audience. Reach is inconsistent with a coefficient of variation of 1.41. Only four videos hit twice the average reach while one video reached five times the average. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator due to their large following. A follower base of 5.5M suggests a campaign value between $10,000 and $25,000 per post. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of total reach. Brand deals scale with the size of the audience while platform funds rely on volume. The rank of 452 out of 1349 places this creator in a position to command a premium. They sit well above the median and can demand higher rates for their established presence. A high like rate of 7.72 percent suggests even more leverage during negotiations. Buyers should check if a quoted fee exceeds $0.004 per view. This calculation helps determine if a brand is paying for actual reach or for the specific influence of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds dominate this feed and drive the most engagement. Most posts fall in this bucket, while the 30 to 60 second range sees a much lower share of views. Target the sub-15-second format to capture more attention than longer videos which see roughly double the drop in interest. Original audio is used on almost every post, choosing a consistent brand identity over the reach from trending sounds. Captions stay very short at 14 characters to keep focus on the visual. Open duet and stitch settings invite other creators to remix this content. The standout video lasted 23 seconds and pulled 7.3 times the normal reach for this account. It earned 3.4 million likes against 58.1k comments, meaning it won through passive watching rather than active debate. Average views of 5.7 million confirm a large established audience. Advice focuses on maintaining high volume to sustain this large following.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 19 out of 32 videos in this range. The average video length is 16s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this creator because the account ranks near the top of the field in followers despite a low posting rate. The content lands well below the median frequency, but high average views confirm that every post carries weight. This pace has been established for over seven months. While the consistency grade is lower due to irregular gaps between posts, the volume remains low enough to suggest a focus on quality over quantity. New content tends to land on Sunday and Wednesday around 17:00 UTC. Friday is the quiet day. Marketers should expect sporadic drops rather than a steady weekly drumbeat. You can time your tie-in for the specific days when new content most likely appears.

Audience & Reach

The creator sits at a 5.0x multiple above the median follower count. This positioning means a single campaign can reach an audience far beyond a typical niche influencer. Location data is not available for this account. The like rate exceeds the median by nearly three percentage points. This higher engagement rate suggests that a sponsored message will land with more impact per viewer than average content on the platform. This profile fits the entertainment category because the high follower multiple and strong like response indicate a broad reach with active interest.