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This account ranks 1241 out of 1349 creators and holds a follower count that is 0.0x the median, making it a small account. It gains about 1.8K followers per month, which represents slow growth for an account that is 2.1 years old. Average views reach 670.6K per video, which is well above what its follower count would predict. However, the 3.33% like rate falls below the 4.93% median. The rest of this report covers specific engagement trends and content performance.

The audience approves less than usual at a 3.33% like rate compared to the 4.93% median. This ranks in the lower half of the tracked creators. High share rates of 0.58% and save rates of 0.446% indicate strong advocacy and intent to return for content. These behaviors outperform the 0.096% comment rate, which shows much lower levels of active discussion. With 3.9K shares and 3.0K saves against 641 comments, the audience treats this content as a resource to pass on or keep rather than a topic for conversation. Brands should focus on creating high-utility assets that drive word-of-mouth rather than community engagement. Reach is inconsistent with a coefficient of variation of 3.52. Only 8.1% of the 37 videos hit the 2x average mark, while only 3 reached the 5x threshold. This suggests a sporadic reach pattern rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. With 44.5K followers, their estimated sponsorship value falls between $100 and $445 per post. This figure is far more lucrative than Creator Fund payouts because that program pays only pennies per thousand views. While high view counts generate some volume from the fund, brand deals scale with follower count to provide stable income. The rank of 1241 out of 1349 indicates a lower position in the marketplace. This makes the creator a value buy for brands because they do not command the premium status of top-ranked accounts. The quoted range serves as a ceiling to negotiate under rather than a fixed salary. A cost per view calculation of roughly $0.0015 suggests that paid rates should focus on reach rather than name recognition. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed since most posts land under 15 seconds. Create content in this short window to match the performance of the longer 15 to 30 second clips, which see a gap of nearly double the engagement rate. High usage of original audio means the creator prioritizes a signature brand over the easy reach of trending sounds. Captions stay brief at around 84 characters to keep the focus on the visual. Open settings for both duets and stitches invite other creators to remix the content. The standout video ran for 15 seconds and pulled 13.4 million views, reaching about 20 times the normal audience. It earned a balanced ratio of roughly 31 likes per comment, meaning it sparked active discussion rather than just passive watching. Average views sit near 670k, marking this as an established account with consistent reach. Success here depends on maintaining high engagement within short timeframes.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 31 out of 37 videos falling into this category. The average length is 10 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they rank near the top of the field by average views despite posting well below the median frequency. They have maintained this slow pace for over two years, establishing a durable habit even if the timing between posts varies. The inconsistent gap between uploads means you cannot rely on a clockwork schedule for new content. You can expect sporadic drops rather than a steady drumbeat of posts. New content most frequently lands on Monday and Thursday, with Sunday being the quietest day. Most uploads occur around 22:00 UTC. Marketers should plan tie-ins around these specific days rather than expecting a regular weekly flow.

Audience & Reach

The follower count ranks at 1241 of 1349 with a 0.0x median multiple. This indicates a smaller audience that limits the reach of any single campaign to a niche group rather than a broad audience. Like rates fall below the median by over half of the average percentage. A lower engagement ratio means a sponsored message may struggle to capture attention among the total number of viewers. This profile fits the parenting and family category because the small follower base combined with the low like rate suggests an audience that values specific niche content over high-frequency interaction.