kayan

This account is a small creator ranked 1247 out of 1349 and holds a follower count that is less than one tenth of the median size. Growth is slow for an account that has been active for 4.9 years with only 728 new followers per month. While average views reach 413.6K, the like rate of 3.36% falls below the 4.93% median. The rest of this report breaks down specific engagement patterns and content performance.

This audience approves less than the platform average. The low like rate ranks 868 out of 1349. The engagement mix shows high intent to return and advocate for content. Saves represent the most frequent action at 1.766% while shares follow at 0.656%. These two behaviors far outpace the 0.032% comment rate. With 131 comments, 2.7K shares, and 7.3K saves per video, the data shows a community that prefers private archiving and peer recommendation over public discussion. Brands should treat this as a high-utility audience that treats content as a reference tool rather than a conversation starter. Reach is inconsistent. Only 13.2% of the 38 videos reached twice the average volume, with only 3 reaching five times the average. A coefficient of variation of 2.38 indicates erratic reach patterns across the feed. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships represent the primary revenue stream for this creator based on their follower count. A brand deal for an account with 43.0K followers typically falls within a $150 to $450 range. Creator Fund payouts are much smaller because they pay only pennies per thousand views. Sponsorship fees scale with the size of the audience while platform funds rely on large volume to generate meaningful income. Their rank of 1247 out of 1349 suggests a lower bargaining position compared to top-tier creators. They represent a value buy for advertisers because they lack the leverage to demand premium pricing from high rankings. The quoted sponsorship band acts as a ceiling to negotiate under rather than a fixed salary. A cost per view calculation of $0.00036 to $0.0011 suggests that a quote near the top of the range pays for the creator's name rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Most clips land between 15 and 30 seconds, making this the primary engine of the feed. Creating content in this specific window captures a higher engagement rate than the 30 to 60 second bracket. The difference shows that shorter clips are much more effective at holding attention here. Original audio covers most posts, choosing brand identity over the reach of trending sounds. Captions average 128 characters, providing enough context to support the visual without being too long. Open settings for duets and stitches invite others to remix every piece of content. The top video lasted 23 seconds and pulled 4.2 million views, roughly 10.2 times the usual reach. It earned 231.6K likes against 892 comments, which shows a heavy tilt toward quick taps over active discussion. This indicates that the standout piece succeeded through passive watching rather than sparking a debate. Average views of 413.6K mean this account has established a solid base. Work toward maintaining this steady volume and consistent reach across all new posts.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds with 18 instances. The average duration is 23 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Sparse high-production pattern because they maintain high average views despite a low posting frequency. While their output falls below the field median, their reach indicates that each post is crafted for impact rather than volume. This pace has remained steady for over a year. The inconsistent gap between posts makes it difficult to predict exactly when a new video will land on any given day. You can expect content primarily on Monday and Wednesday with a peak upload hour around 02:00 UTC. Saturday is the quietest day for new posts. Marketers should plan for sporadic drops rather than a dependable drumbeat, so they should target specific windows during the week to align with these less frequent updates.

Audience & Reach

The follower count sits at a 0.0x multiple of the median creator size. This position indicates a niche audience that lacks the reach for broad broadcast campaigns. While average plays are high, the small follower base means a single post reaches a limited number of unique individuals. The like response falls below the median by over 1.5 percentage points. This lower rate suggests the content reaches many viewers who do not interact with the post. A brand message here faces more difficulty gaining traction among the viewers it touches. The account fits the gaming category because the niche follower size and low engagement ratio align with a specialized interest group rather than a general consumer base.