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This account ranks 1238 out of 1349 tracked creators and holds a follower count that is less than one times the median of 1.1M followers. It is a small account. The growth rate of 5.8K followers per month for an account only 0.7 years old qualifies as fast trajectory. While average views reach 1.3M, the like rate of 5.82% exceeds the 4.93% median to indicate high engagement relative to audience size. The rest of this report explores specific content performance and audience demographics.

This audience approves of content at a higher rate than the platform average. Shares are the dominant form of engagement, followed by saves and then comments. The 0.689% share rate compared to 0.382% for saves shows that viewers prioritize spreading the content over keeping it for personal reference. With 8.6K shares and 4.8K saves across the data set, these numbers prove a high level of advocacy. The 0.019% comment rate indicates much lower participation in active discussion. Brands should focus on content designed for mass distribution rather than community building or long-form education. Reach is inconsistent. Only 5.3% of videos hit the 2x average mark, and only one video reached the 5x threshold. A coefficient of variation of 4.08 confirms that reach fluctuates well between posts. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator based on their follower count. A brand deal would likely fall between $150 and $450. This figure outweighs Creator Fund payouts because those payments scale with views but pay only pennies per thousand. While high view counts generate some volume, sponsorship fees scale directly with the size of the audience. The rank of 1238 out of 1349 means this creator sits below the median. They are a value buy for advertisers rather than a premium name that can demand top market rates. The quoted range serves as a ceiling to negotiate under instead of a fixed salary. A cost per view calculation of $0.00015 to $0.00034 helps buyers test if a quote pays for reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 30 to 60 second range where most videos live. You should target this specific duration to mirror the core behavior of the account. The move from those clips to the longer 60 to 180 second category results in a much smaller engagement gap, making the mid-length format the reliable standard for consistent reach. Every video uses original audio, choosing a distinct brand identity over the borrowed reach of trending tracks. Captions stay brief at around 59 characters to keep the focus on visual content. Open settings for both duet and stitch invite other creators to interact with and remix the footage. The standout video lasted 98 seconds and pulled 17.8 times the normal reach. It earned over 300 likes for every single comment, meaning it won through passive watching rather than active debate. Average views of 1.3 million per post indicate a large established audience rather than a small niche. Success here depends on maintaining high volume to this broad base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 14 instances recorded. This length is the most frequent duration across the sample of 19 videos.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post over three times the field median with very frequent gaps between uploads. While their follower rank is in the middle of the pack, they generate high average views that suggest an active and engaged audience. This pace has only been established for 21 days, so the rhythm is not yet a proven long-term habit. The inconsistent consistency grade indicates a volatile posting cadence rather than a clockwork schedule. New content typically lands on Monday and Friday at 22:00 UTC, while Wednesday remains the quiet day. Marketers should expect a high volume of posts but must account for an erratic delivery cycle when timing specific tie-ins.

Audience & Reach

The audience size sits well below the typical creator average with a 0.0x multiple relative to the median. This means a single campaign will reach a niche group rather than achieving broad distribution. While the follower count is modest, the like response exceeds the median by nearly one percent. A higher engagement rate suggests that message content earns more interaction from the viewers who see it compared to average accounts. This profile fits the beauty and personal care category because the high engagement indicates a focused audience interested in lifestyle content despite the smaller total reach.