RM12

This account ranks 931 out of 1349 tracked creators and holds 301.8K followers, making it a small account that is under 1.0 times the median follower count of 1.1M. Growth is slow for an account that has been active for 4.9 years with only 5.1K new followers per month. While average views reach 672.9K, the like rate of 13.39% stands well above the median of 4.93%. The rest of this report covers detailed engagement patterns and content performance.

This audience approves content at a rate far above the platform median, ranking 88 out of 1349 creators. High save rates of 1.072% indicate that viewers treat the content as a reference tool they intend to return to. This behavior outpaces shares at 0.61% and comments at 0.024%. With 7.2K saves, 4.1K shares, and 159 comments recorded per video, the data shows a preference for personal utility over public discussion or word-of-mouth spread. Brands should focus on evergreen value rather than community engagement tactics. Reach is erratic with a consistency coefficient of 3.24. Only three videos reached five times the average while only three hit the two times mark. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. A follower count of 301.8K suggests a brand deal range between $2,000 and $4,000 per post. This income source is far more lucrative than the Creator Fund because it scales with audience size. The Creator Fund pays only pennies per thousand views, whereas sponsorships capture the value of a loyal community. The rank of 931 out of 1349 places this creator in the lower half of the platform. They are a value buy for advertisers rather than a premium name who can demand high premiums. The quoted sponsorship band should be treated as a ceiling to bargain under during negotiations. A cost per view analysis shows that at 672.9K average views, a brand should not pay more than $0.01 per view if they want to avoid overpaying for a name. High engagement rates suggest the audience is active, but the rank dictates the negotiation leverage. These are modelled estimates from public metrics, not disclosed earnings.

Most content on this feed falls in the 15 to 30 second range. Prioritize this duration over the 60 to 180 second bucket to capture more engagement, as those longer clips see a drop in interaction. Original audio usage sits at only 8.1%, meaning the account relies heavily on trending sounds to gain reach rather than building a unique sonic identity. Captions average 136 characters to provide ample context for each post. Open duet and stitch settings across nearly all videos invite other creators to remix and build upon the content. The top video ran 63 seconds and earned 9.6 million views, which is about 14.3 times the normal reach of a standard post. It gathered over 500 likes for every single comment, showing that the clip won through passive watching rather than active debate. Average views near 672k indicate a solid established base rather than a small niche account. Success here relies on consistent volume and high-reach tactics rather than building a tiny community from scratch.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds as these are the most frequent. No engagement data was provided to determine if this duration performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This account ranks near the top of the field for followers and average views despite a low posting volume well below the median. The pace has remained steady for over a year, though the gap between posts is much longer than the typical creator's interval. High variance in these gaps indicates an irregular schedule rather than a predictable daily routine. New content typically lands on Wednesday and Thursday with a peak around 20:00 UTC. Monday is the quietest day for uploads. Marketers should expect sporadic drops instead of a steady drumbeat, meaning a campaign must be timed around these specific mid-week windows.

Audience & Reach

The account sits at a 0.3x multiple of the median creator size. This smaller footprint means a single campaign will reach a niche circle rather than achieving broadcast-scale distribution. The like response is more than double the median rate. Such high engagement relative to views suggests a sponsored message will land with much higher impact and stickiness for the viewer. This audience fits the Beauty category because the high interaction rates combined with a focused follower count suggest a highly attentive niche community.