Color Mixing

This account ranks 813 out of 1349 creators and holds a follower count that is 0.5 times the median size of the tracked field. It is a small account. The creator gains 24.1K followers per month, which represents steady growth for an account that has been active for 1.7 years. While average views reach 4.6 million per video, the like rate of 1.21% falls below the median of 4.93%. This discrepancy suggests a high volume of views that do not translate into consistent engagement from the viewers. The rest of this report covers specific audience demographics and content performance trends.

This audience approves less than the platform average at a 1.21% like rate. The engagement mix shows high intent for reference and keeper value. Saves represent the most frequent action at 0.124%, followed by shares at 0.036% and comments at 0.005%. These figures result in 5,600 saves, 1,600 shares, and 224 comments per video. The audience prioritizes saving content for later use over public discussion or sharing. Brands should treat this channel as a repository for useful information rather than a community hub. Reach is inconsistent with a consistency coefficient of 3.53. Only 4 videos reached the double average mark while one hit the five times multiplier. This is an active audience that saves content for personal use.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator because of their 500.3K followers. This audience size suggests a sponsorship value between $1,000 and $2,500 per post. Creator Fund payouts are negligible by comparison since they pay only pennies per thousand views regardless of total reach. The rank of 813 out of 1349 places this creator in the lower half of the platform. This position means they are a value buy for brands rather than a premium name who can dictate high fees. The quoted range serves as a ceiling to negotiate under rather than a fixed salary. A cost-per_view check based on 4.6M average views suggests a cost of $0.22 to $0.54 per view. This metric helps buyers determine if a quote pays for actual reach or just the creator name. These are modelled estimates from public metrics, not disclosed earnings.

This feed operates exclusively in the 60 to 180 second range. You should aim for this duration to mirror the content that currently defines the account's presence. Every video uses original audio rather than a trending track, a choice that sacrifices easy reach from trends to build a unique brand identity. Captions average 111 characters, providing enough space to describe the process without being wordy. Open duet and stitch settings invite other creators to interact with every post. The standout clip lasted 63 seconds and pulled 93.6 million views, roughly 20.5 times the usual reach for this creator. It earned over 935k likes against only 3.8k comments, showing a heavy tilt toward quick taps rather than active debate. This indicates that viewers prefer watching the process unfold as a visual experience. With average views at 4.6 million, this account maintains high steady volume rather than seeking random spikes.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds as all 34 recent posts fall into this range. No engagement data is provided for this specific chart.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with a high volume of content. They produce over six videos per week while the average creator posts fewer than two. This high output is supported by a strong frequency rank within the top third of the platform. The posting rhythm remains erratic despite the high volume. A high consistency score suggests that gaps between uploads vary well rather than following a clockwork schedule. While this pace has been established for a month, the inconsistent intervals make it harder to predict exactly when a video will land. New content typically appears on Monday and Tuesday. Content is less likely to appear on Saturday. Marketers can expect a frequent stream of new material to support a campaign despite the unpredictable timing between individual posts. You should aim to align tie-ins with the Monday and Tuesday upload windows for the best chance of hitting a fresh drop.

Audience & Reach

The audience size sits at a 0.5x multiple of the median creator average. This indicates that while individual videos may see high volume, the core follower base is smaller than the typical tracked account for this category. Because the count falls below the median, a single campaign will reach a more niche circle rather than achieving broad distribution. The like response sits well below the 4.93% median. This lower rate suggests that while content reaches many viewers, the engagement per view is weaker than average. A brand should expect a lower interaction rate on sponsored posts compared to higher-performing accounts in the space. The account fits the Art Supplies category because the niche focus and lower engagement suggest an audience interested in specific processes rather than high-frequency social interaction.