Rose Betts

This creator is a small account with 498.2K followers and holds rank 817 out of 1349 tracked creators because it sits at 0.5x the median follower count. Growth is slow for an account that has been active for 5.9 years, as it only gains about 7.0K followers per month. The like rate of 11.54% performs well above the 4.93% median, while average views of 378.3K are in line with what an account of this size would predict. The rest of the report covers specific engagement trends and content performance.

This audience approves of content at more than double the median rate, ranking 156 out of 1349. High save rates and share counts indicate deep intent to keep and spread the work. The 1.512% save rate dwarfs the 0.461% share rate and 0.099% comment rate. These figures mean 5,700 saves and 1.7K shares per video represent high utility and advocacy compared to the 375 comments generated for discussion. Brands should treat this as a library of evergreen content that viewers want to revisit rather than just a scrollable feed. Reach is inconsistent with a 3.69 consistency score. Only 2 videos hit the 5x mark while 2 reached the 2x threshold out of 36 total posts. This audience behaves like an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because brand deals scale with follower count rather than raw views. While the Creator Fund pays pennies per thousand views, brand partnerships offer a much higher return on the 498.2K followers. This audience size suggests a sponsorship range of $1,000 to $3,000 per post. The rank of 817 out of 1349 places this creator below the median for follower count. Because they do not sit in the top tier of the platform, they are considered a value buy rather than a premium name. The quoted range acts as a ceiling to negotiate under instead of a fixed salary. A high engagement rate helps them stay at the higher end of that specific bracket. Buyers can check if a quote pays for reach or for the name by looking at the cost per view. Dividing the $3,000 top end of the band by 378.3K average views results in roughly $0.008 per view. This helps confirm if a brand is overpaying for a specific persona. These are modelled estimates from public metrics, not disclosed earnings.

Most clips land in the 30 to 60 second window, making it the primary engine for reach on this account. Choosing this length over shorter segments provides a consistent experience that aligns with the current feed. Original audio is used on most posts, which prioritizes a signature brand sound over the reach of trending tracks. Captions average 72 characters to provide brief context without cluttering the screen. Duet and stitch options are rarely enabled, keeping the content focused as a standalone production rather than an interactive tool for others. The top video lasted 90 seconds and hit 6.1 million views, outperforming typical reach by over 16 times. This clip earned roughly 108 likes for every comment, showing that its success came from passive watching rather than active debate. Average views near 378k suggest an established audience where consistent volume is the goal. The account maintains a stable floor of high visibility regardless of specific creative pivots.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds with 13 instances recorded. Most content falls within this range while only one video exceeds 180s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank despite posting well below the field median. Their content lands infrequently but commands high average views, suggesting each post is a deliberate production rather than a result of volume. This pattern has remained stable for over three years, making it a durable habit even if the gaps between posts are wide. The inconsistent gap variance indicates they do not follow a clockwork schedule and instead release content in unpredictable bursts. Marketers should expect sporadic drops rather than a steady drumbeat of new posts. Content most frequently appears on Tuesday and Friday, while Sunday remains a quiet day for uploads. New material typically lands around 00:00 UTC. Plan your campaign tie-ins around these specific days to align with their infrequent but high-impact release cycle.

Audience & Reach

The follower count sits at a 0.5x multiple of the median creator, placing this account below typical broadcast scale. A brand should expect a concentrated reach rather than wide-scale distribution for any single campaign. The like rate is more than double the median average. This high engagement suggests that a sponsored message will land with much stronger impact per viewer compared to standard benchmarks. Because location data is not available, the specific regional concentration of the audience remains unknown. This account fits the music industry because the high engagement levels suggest a dedicated listener base despite the smaller follower rank.