Milo Poor

This account is a small account because it ranks 815 out of 1349 creators and holds 500,000 followers, which is 0.5x the median follower count of 1.1M. Growth is fast as it gains 179.1K followers per month despite only being active for 0.2 years. Average views reach 2.9M per video, which is high for an account of this size. The 3.50% like rate falls below the median of 4.93%. The rest of the report covers detailed content performance and audience engagement metrics.

This audience approves less than usual based on a 3.50% like rate against the 4.93% median. Shares represent the strongest form of engagement at 0.306%, followed by saves at 0.248%. Commenting sits much lower at 0.061%. The raw counts show 8.9K shares, 7.3K saves, and 1.8K comments. These figures indicate a high level of advocacy and keeper value compared to active conversation. Brands should expect users to share the content with others or save it for later rather than engaging in public dialogue. The reach shows some volatility with a consistency coefficient of 3.27. Only three videos reached double the average, while one video hit five times the average. This indicates inconsistent growth patterns across the 35 total videos. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary source of income for this creator. With 500.0K followers, they likely command a brand fee between $3,000 and $7,500 per post. This high ceiling exists because brand deals scale with total follower count while Creator Fund payouts rely on views to pay out only pennies per thousand. A rank of 815 out of 1349 places this creator in a position where they are a value buy for advertisers. Because they sit below the median, their quoted rate should be treated as a ceiling to negotiate under rather than a fixed salary. The cost per view sits at roughly $0.0023 based on average views of 2.9M. This low figure helps buyers determine if a quote is paying for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 60 to 180 second range where nearly every post lives. Use this longer format as your primary goal to capture the audience attention effectively. Original audio appears on every single video, a choice that prioritizes a consistent brand identity over the reach of trending sounds. Captions stay brief at an average of 84 characters to keep the focus on the visual content. Duet and stitch options are rarely available, keeping the experience focused solely on this account's output. The top post reached 55.7 million views at a length of 85 seconds, which is about 19.1 times the typical reach for this creator. It earned 1.5 million likes against 16.1k comments, showing that passive watching and quick taps outperformed active discussion. Average views of 2.9 million per post indicate a very large established audience rather than a small niche following.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as 32 out of 35 videos fall into this range. No engagement line is provided to determine if this duration performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because they post nearly triple the field median and maintain a high volume of content. Their frequent output creates a steady stream that makes planning around their presence easier for a brand. This pace has been established for several weeks, though the high consistency variance suggests a less predictable internal clock than some peers. You can expect new content to land most often on Friday and Sunday. The busiest hour for uploads is 13:00 UTC while Saturday remains the quietest day. Marketers can rely on a dependable drumbeat of posts rather than sporadic drops. This high frequency makes it easy to time a campaign around specific days like Friday or Sunday when new content typically appears.

Audience & Reach

The audience size sits at a 0.5x multiple of the median creator. This smaller footprint means a single campaign reaches a niche group rather than a broad broadcast audience. The like response falls below the median by over 140 basis points. Such a lower engagement rate suggests the content reaches many people but the specific message may struggle to earn active interaction from every viewer. This profile fits the entertainment category because the low like ratio combined with the sub-median follower count indicates a broad reach that lacks high-intensity engagement.