Take me back

This account ranks 1188 out of 1349 tracked creators and holds a follower count that is 0.1 times the median size of 1.1M, making it a small account. It is experiencing fast growth with 26.7K new followers every month over its 0.2 year lifespan. The average view count of 1.1M per video sits well above what is expected for an account with only 75.5K followers. However, the 3.83% like rate falls below the median of 4.93%. The rest of this report covers the specific engagement patterns and content performance trends.

The audience approves less than usual compared to the platform median. This lower like rate places the creator in rank 806 of 1349. Saves represent the strongest form of intent with a 0.314% rate. Shares follow at 0.093% while comments sit at 0.045%. The audience recorded 479 comments, 993 shares, and 3.4K saves per video. High save rates relative to shares and comments indicate that users treat this content as a reference source rather than a conversation starter. Brands should focus on evergreen utility since the audience prioritizes keeping the content for later use over active community participation. Reach is inconsistent with a coefficient of variation of 1.97. Five videos hit the 2x average mark while only one reached the 5x threshold. This suggests that growth spikes are infrequent and less predictable than steady, consistent gains. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of their high engagement relative to follower size. A typical brand deal for an account with 75.5K followers falls between $1,000 and $3,000. Creator Fund payouts are much smaller since they pay only pennies per thousand views. Sponsorships scale with the total audience size while the fund relies on volume that rarely matches the value of a direct brand partnership. The rank of 1188 out of 1349 places this creator in a position where they are a value buy for advertisers. Because they sit below the median, their quoted rate should be viewed as a ceiling to negotiate down rather than a fixed salary. A cost per view calculation of $0.001 to $0.003 suggests that most spend goes toward reach rather than brand prestige. These are modelled estimates from public metrics, not disclosed earnings.

Most content sits between 30 and 60 seconds, making this the primary format for the feed. Stick to this timeframe to mirror the current style while ignoring clips under 15 seconds. Roughly double the engagement rate is found in the 30 to 60 second bucket compared to the 60 to 180 second category. Original audio appears on just over a third of posts, meaning the account often trades its unique identity for the reach provided by trending sounds. Captions average 107 characters and use nostalgic keywords like childhood and legends to set the mood. Open settings for both duets and stitches invite other creators to interact with every post. The standout video lasted 60 seconds and reached nearly ten times the usual view count. It earned a high volume of likes against very few comments, which means it succeeded as a passive watch rather than a conversation starter. Average views exceed one million per clip, establishing this account as an established reach leader rather than a small niche page. Focus on consistent production to maintain this steady floor of high traffic.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds. This category contains the highest number of posts among all lengths.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with a high volume of content. They produce over five videos weekly while most creators average fewer than two. This pace has been established for about six weeks, though the erratic consistency grade suggests they do not follow a clockwork schedule. You can expect frequent new posts even if the timing between them varies. New content typically lands on Wednesday and Thursday, with Tuesday being their quietest day. The busiest upload hour occurs at 20:00 UTC. Marketers can plan for a steady drumbeat of content to support a campaign, specifically targeting mid-week windows for fresh posts.

Audience & Reach

The account ranks 1188 of 1349 for followers and sits at a 0.1x multiple compared to the median creator. This indicates an audience that lacks broadcast-scale reach despite occasional high play counts on individual videos. The like rate falls below the median by more than one percentage point. A lower engagement ratio suggests the content reaches many viewers who do not interact with the post, meaning a brand message may struggle to gain traction among passive viewers. This audience fits the entertainment category because the low like response and small follower rank suggest a niche profile rather than a high-engagement community for specific product conversions.