HannaHair

This account ranks 1183 out of 1349 creators and holds a follower count that is 0.1 times the median size of 1.1 million followers, making it a small account. Growth is steady as it gains 4.3K followers every month over its 1.5 year history. While average views reach 3.5M per video, the 2.27% like rate falls below the 4.93% median. The rest of this report breaks down audience engagement and content performance.

This audience approves less than the typical user given the 2.27% like rate versus the 4.93% median. The low rank of 1075 out of 1349 confirms this trend. High save rates at 0.478% compared to shares at 0.079% and comments at 0.004% show a clear preference for personal archiving over public interaction. These figures, representing 16.8K saves, 2.8K shares, and 137 comments, indicate that viewers treat the content as a resource to keep rather than a conversation to join. Brands should expect high retention of information but low immediate community engagement. The reach is inconsistent with a coefficient of variation at 2.92. While 5 videos hit the 2x average mark and 2 reached the 5x threshold, the frequency of these hits remains low relative to the total volume. This audience is primarily a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. Based on 78.1K followers, a typical brand deal falls between $300 and $600. This income source is far more lucrative than the Creator Fund because it scales with audience size. The Creator Fund pays only pennies per thousand views regardless of how much a brand might pay to tap into the follower base. The rank of 1183 out of 1349 places this creator in a position where they are a value buy for advertisers. They do not command the premium pricing of top-ranked accounts who can decline low offers. The quoted band represents a ceiling to bargain under rather than a fixed salary. A cost per view calculation of $0.08 suggests that most of the budget goes toward the brand name rather than raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 30 seconds form the core of this feed. Most content sits in the 15 to 30-second range, where engagement remains stable for a broad audience. Use these shorter formats as your standard to capture attention quickly. Original audio appears on about 38% of posts, showing a lean toward unique branding over the easy reach of trending sounds. Captions average 98 characters and focus on utility words like hack or hairstyle to frame each clip clearly. Enabling duet and stitch options keeps the content open for others to remix and share. The top video lasted 20 seconds and reached 16.3 times the normal view count. It earned over a thousand likes per comment, which means it succeeded through passive watching rather than active debate. These results indicate that visual impact wins over conversation. Average views of 3.5 million show this account has already built a large, established following. Focus on consistent high-quality production to maintain this large reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as they make up nearly half of the content. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator maintains a low volume of posts well below the field median while holding a top-tier rank for average views and total followers. The pace has remained consistent over nearly a year, establishing it as a deliberate choice rather than a lack of activity. However, the high consistency coefficient indicates that these infrequent drops occur at irregular intervals rather than on a clockwork schedule. New content typically lands on Monday or Tuesday, with Saturday serving as the quiet day. Most uploads occur around 16:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of posts. You should time any campaign tie-ins specifically for the Monday and Tuesday windows when fresh content is most likely to appear.

Audience & Reach

The account sits at a 0.1x multiple of the median creator size. This lower rank indicates a smaller audience that lacks broadcast-scale reach for a single campaign. While the average plays are high, the like rate falls well below the median. Such a gap means the content reaches many people but the message may lack enough engagement to stick with the viewer. The profile fits the beauty category because the niche focus on hair care aligns with the specific audience size and interaction levels.