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This account ranks 1187 out of 1349 creators and holds 76.1K followers, making it a small account that sits at 0.1x the median follower count of 1.1M. It earns 3.6K new followers every month, which represents steady growth for an account that has been active for 1.8 years. The average view count of 548.1K per video is well above what its follower count would predict. However, the 1.21% like rate falls below the median of 4.93%, suggesting a gap between total views and active engagement. The rest of this report covers deeper engagement metrics and content performance.

This audience approves less than the typical viewer given the 1.21% like rate against the 4.93% median. This places the account at rank 1283 of 1349 for passive approval. The engagement mix reveals a preference for utility over conversation. Saves are the most frequent action at 0.21%, followed by shares at 0.137%, then comments at 0.021%. These figures correspond to 1.1K saves, 751 shares, and 118 comments per video. The high save rate compared to low comment counts suggests users treat the content as a reference tool rather than a community hub. Brands should focus on evergreen value that prompts saving for later use instead of trying to spark conversation. Reach is inconsistent with a consistency coefficient of 2.21. Only 5 videos hit the 2x average while 3 reached the 5x threshold. This audience is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary source of income for this creator. A follower count of 76.1K suggests a potential sponsorship range between $400 and $1,200 per post. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of brand prestige. Sponsorship fees scale with the audience size while the Creator Fund rewards volume without any premium for the creator's specific influence. The rank of 1187 out of 1349 places this creator in a position where they should be viewed as a value buy. They do not command the high premiums that top-ranked accounts use to decline briefs. The quoted range serves as a ceiling to bargain under rather than a fixed salary. A cost per view check shows that an average view of 548.1K suggests a fair price for reach is around $0.73 to $2.20 per video. This allows a buyer to determine if a quote is paying for the name or the actual eyeballs. These are modelled estimates from public metrics, not disclosed earnings.

This feed lives in the 15 to 30 second range where most content sits. Aim for this duration to match the core volume of the account. Original audio usage across every post shows a preference for brand identity over riding trending sounds. Short captions around 48 characters keep the focus on visuals while providing just enough context. Open settings for both duets and stitches invite other creators to interact with the footage directly. The standout video lasted only 9 seconds and pulled 5.4 million views, about 10 times the normal reach. It gathered 54k likes against 1.1k comments, a ratio of roughly 50 to 1 in favor of quick taps over discussion. This indicates that shorter clips often drive passive engagement rather than deep conversation. Average views near 548k show this account has a solid foundation for steady growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds as it is the most frequent category. The engagement line is not present so performance cannot be determined.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Sparse high-production cadence because they maintain a high average view count despite posting well below the field median. The gap between posts is much longer than the typical creator, but their strong performance suggests each upload is a deliberate production rather than a lack of effort. This pace has remained stable for nearly two years, making it a durable habit. However, the high consistency coefficient indicates that these sporadic drops occur at irregular intervals rather than on a clockwork schedule. New content most frequently lands on Tuesday and Friday around 20:00 UTC. Wednesday is the quietest day for new uploads. Marketers should expect infrequent but impactful posts rather than a steady drumbeat. Plan any tie-ins around the Tuesday or Friday windows to align with these specific drops.

Audience & Reach

The follower count sits at a 0.1x multiple of the median creator average. This indicates a niche audience that lacks the reach for broad brand awareness campaigns. The like rate falls well below the median mark. A lower engagement rate means the content reaches many viewers but fails to generate high interaction with the brand message. This profile fits the coffee and cafe category because the small follower count and low like response suggest a specialized niche rather than general lifestyle appeal.