Always Sport Plus ➕

This account is a small account ranked 1190 out of 1349 creators with 74.3K followers, which is 0.1 times the median follower count of 1.1M. Growth is slow for an account that has been active for 3.8 years as it gains only 1.6K followers per month. The average view count of 996.6K per video sits well above what its follower size would predict. A like rate of 5.47% exceeds the median of 4.93%. The rest of this report breaks down the engagement patterns and audience demographics.

The audience approves of content at a higher rate than the average user, ranking 620 out of 1349. This indicates a strong baseline of sentiment for the brand message. Saves are the primary driver of intent with a 0.238% rate compared to 0.029% shares and 0.028% comments. The raw counts show 2,400 saves against 286 shares and 283 comments. This audience prioritizes keeper value over immediate conversation or word-of-mouth spread. A brand should focus on high utility content that viewers want to archive rather than interactive prompts. Reach is inconsistent with a 2.75 coefficient of variation. Only 13.5% of the 37 videos hit a 2x reach spike, while 3 reached 5x. This volatility suggests an unpredictable distribution path for new partners. The audience behaves as a highly intentional group seeking reference material rather than a casual scroll_audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator due to their high engagement levels. A follower count of 74.3K suggests a sponsorship range between $500 and $1,200 per post. Creator Fund payouts rely on total views but pay only pennies per thousand impressions. This makes brand deals far more lucrative than platform fund distributions for this account size. The rank of 1190 out of 1349 indicates a position below the median follower count. Such creators function as value buys for brands rather than premium names. The suggested sponsorship range acts as a ceiling to negotiate down from instead of a fixed salary. A cost per view calculation of roughly $0.0005 to $0.0012 helps buyers check if a quote pays for reach or the name. These are modelled estimates from public metrics, not disclosed earnings.

The feed relies on content between 60 and 180 seconds. Target this duration to mirror the creator's primary format rather than shorter clips. Since no videos under 30 seconds exist, skipping short hooks is necessary for this specific style. Every post uses original audio instead of trending tracks to build a unique brand identity at the cost of easier reach. Captions average 87 characters to provide context without becoming too wordy. Open duet and stitch settings invite others to interact with every piece of content. The standout video ran 59 seconds and pulled 11.7 million views, which is over 11 times the typical reach for this account. It earned roughly 238 likes for every comment, showing that passive watching beats active discussion on this page. Average views near one million mean the account maintains a high floor of visibility. This scale makes consistent production more important than chasing individual spikes in engagement.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as 35 out of 37 videos fall into this range. The average video length is 81s.

Original Sound Usage

Percentage of videos using the creator's own audio

The account follows a Sparse high-production cadence because its low posting frequency is offset by high average views and a top-tier follower rank. While the creator posts well below the field median, this reflects a deliberate choice for high-quality content rather than inactivity. This behavior has remained stable for nearly two years. The high consistency coefficient indicates an erratic gap between uploads rather than a predictable schedule. New content tends to land on Sunday and Thursday around 21:00 UTC. Saturday remains the quietest day for new posts. Marketers should expect sporadic drops instead of a steady drumbeat. You should time any tie-ins specifically for the Sunday or Thursday windows when new material is most likely to appear.

Audience & Reach

The account ranks 1190 out of 1349 with a 0.1x multiple compared to the median creator size. This low multiplier indicates a niche audience that lacks broadcast-scale reach for a single campaign. A like rate above the median means the content generates more engagement per view than the average account. A brand can expect its message to land with higher impact among these viewers than on standard profiles. The high play count compared to follower size suggests a discovery engine is at work, yet the core audience remains small. This dynamic allows for targeted placement rather than wide-scale awareness. Sports apparel fits this audience because the engagement rate confirms a concentrated interest in the niche content despite the limited reach.