topsecret

This account is a small creator ranked 1193 out of 1349 tracked creators because it holds only 73.3K followers compared to the median of 1.1M. Growth is slow for an account that has been active for 5.0 years with a gain of 1.2K followers per month. The average view count of 524.0K per video stands well above what its follower size would predict. A like rate of 9.70% beats the median of 4.93% to suggest high engagement from the people who see the content. The rest of this report breaks down the specific audience demographics and historical performance trends.

This audience approves of content at double the platform median rate, ranking 290 out of 1349 creators. High engagement levels indicate strong initial appeal. The audience prioritizes long term retention over immediate conversation. Saves represent the highest intent behavior at 0.811%, followed by shares at 0.716%. These figures prove users treat content as a reference tool or something to pass on to others. Comments sit much lower at 0.013% while downloads are nonexistent. With 66 comments, 3.8K shares, and 4.3K saves, the data shows high advocacy but low community interaction. Brands should focus on evergreen content that rewards sharing rather than content requiring a two way dialogue. Reach is inconsistent across the 32 videos. Only four videos hit the 2x average mark while two reached 5x. A consistency score of 1.62 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of their high engagement levels. A follower count of 73.3K suggests a sponsorship range between $500 and $1,200 per post. This income dwarfs Creator Fund payouts which pay only pennies per thousand views. While views are high, the platform payout for those views is negligible compared to brand deals that scale with audience size. The rank of 1193 out of 1349 places this creator in a position where they are a value buy rather than a premium name. A buyer should treat the $1,200 upper limit as a ceiling to negotiate down from rather than a fixed salary. The high like rate suggests they can command a price toward the top of that range despite their lower rank. Dividing the top end of the sponsorship band by 524,000 average views results in a cost per view of $0.0023. This check helps buyers see if a quote pays for actual reach or just for the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Videos under 15 seconds form the primary content pillar. This shorter format earns a reach of 3.9 million views compared to the average, making it much more effective than longer segments. You should prioritize these quick clips to capture the attention of the widest audience possible. Original audio is used in most posts, trading potential trending reach for a distinct brand identity. Captions stay very brief at an average of 13 characters to keep focus on the visual. Open settings for duets and stitches invite other creators to interact with and remix the content. The standout clip lasted only 10 seconds and pulled 7.4 times the normal views. It earned over 574,000 likes against just 213 comments, showing that quick taps beat out deep discussion. This ratio confirms that fast, snackable content drives passive engagement rather than long conversations. Average views exceed 500,000, meaning this account maintains a consistent reach above the standard for its follower count.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 30 seconds as 26 out of 32 videos fall into this range. The average video length is 23s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this creator because they maintain a high average view count despite posting well below the field median. They have maintained this low-frequency pace for over 400 days, suggesting it is a deliberate choice rather than an inconsistent habit. The gap between posts is much wider than the median and the high consistency variance indicates their schedule is erratic. A marketer cannot rely on a steady drumbeat of content from this account. New content appears most frequently on Tuesday and Saturday, while Monday remains the quiet day for uploads. Most posts land during the 02:00 UTC hour. You should plan your campaign around these specific days rather than expecting regular weekly drops.

Audience & Reach

The follower count sits at a 0.1x multiple of the median creator, placing it below the typical scale for this platform. A brand should expect limited reach across a single campaign because the audience is smaller than the average tracked profile. The like rate of 9.70% sits well above the 4.93% median. This indicates that the content commands a stronger engagement response from viewers compared to the standard benchmark for creators. This account fits the fashion category because the high engagement rate suggests a dedicated audience despite the smaller follower count.