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This account is a small account ranked 1194 out of 1349 creators because its 72.9K followers are less than 0.1 times the median size of 1.1M. Growth is slow as it has only gained about 1.0K followers per month over its 5.8 year lifespan. While average views of 1.1M per video are high for an account of this size, the like rate of 3.11% falls below the median of 4.93%. The rest of this report breaks down the engagement patterns and content consistency.

This audience approves less than the typical viewer as the 3.11% like rate falls below the 4.93% median. Shares represent the strongest form of engagement at 0.556%, followed by saves at 0.387%. Commenting occurs at a much lower rate of 0.029%. The raw counts of 6.2K shares and 4.3K saves against 321 comments show that users prefer sharing content with others or saving it for later over joining a public conversation. This audience prioritizes personal utility and word-of-mouth spread over community interaction. Brands should focus on shareable assets rather than building dialogue in the comment section. Reach is erratic due to a high consistency coefficient of 0.93. While 5 videos hit the 2x average mark, no content reached the 5x threshold. This audience is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator because of their high engagement relative to their follower count. While the Creator Fund pays pennies per thousand views, brand partnerships scale with total audience size and offer a projected range of $100 to $300 per post. This gap exists because sponsorship fees capitalize on the influencer's influence rather than just raw traffic. A rank of 1194 out of 1349 places this creator in a position where they are a value buy for brands. They do not command the premium pricing of top-ranked accounts who can decline low offers, so the $100 to $300 range serves as a ceiling to negotiate under rather than a fixed salary. A cost per view check shows that their 1.1M average views mean an acceptable quote should stay below $0.30 per view to ensure the budget favors reach over name recognition. These are modelled estimates from public metrics, not disclosed earnings.

The core content thrives in the 15 to 30 second range where most clips land. Aim for this duration to replicate the current strategy of steady engagement. Using original audio across every post trades the reach of trending sounds for a distinct, consistent brand identity. Short captions around 47 characters provide just enough context without distracting from the visual. Limited availability of duet and stitch features keeps the focus on the primary footage rather than outside remixes. The standout video reached 4.8 million views at a length of 29 seconds, outperforming typical reach by a factor of 4.3. High like counts compared to low comment volume show that this clip earned passive taps over active debate. With average views exceeding one million, the account maintains a high baseline for every post. This level of consistent reach means the primary goal is maintaining current momentum rather than seeking a first breakout.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds as they make up the majority of content. No engagement line is provided for this specific chart.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post at a volume far above the field median with a steady output. They share over six videos weekly compared to the average of less than two. This high frequency ranks them well within the top third of the platform's creators. While their consistency grade is solid, the high variance in posting gaps suggests some irregularity in the timing between uploads. This pace has been established for several weeks, though it is a relatively new habit to track over time. New content most often lands on Thursday and Friday, while Saturday remains the quietest day of the week. The busiest hour for new posts occurs at 00:00 UTC. Marketers can expect a frequent drumbeat of content rather than sporadic drops. You can reliably time a campaign around their active windows on Thursday and Friday to align with fresh uploads.

Audience & Reach

The audience size sits at a 0.1x multiple of the median creator. This position indicates a niche reach that lacks broadcast-scale coverage for a single campaign. While the like response falls below the median by over two percentage points, it remains consistent enough to validate content quality. A brand should expect a lower engagement rate per view compared to average performers in this category. The account fits the beauty and lifestyle category because the niche size and steady engagement levels align with high-intent, boutique marketing targets.