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This account ranks 1116 out of 1349 creators and holds a follower count that is 0.1x the median of 1.1M, making it a small account. It gains 4.7K followers each month, which represents steady growth for an account that has been active for 2.2 years. Average views sit at 93.1K per video, which is high for its follower size. However, the 3.56% like rate falls below the 4.93% median, suggesting lower active engagement relative to total reach. The rest of this report details the specific content themes and audience demographics.

The audience approves less than the platform average for this creator. This lower rate places the account in the bottom third of tracked creators. Saves are the most frequent action taken by viewers. The audience shows a high intent to return to content as evidenced by the 0.323% save rate. Shares follow at 0.184%, indicating moderate word-of-mouth interest. Commenting sits at 0.172% of views, while downloads are nonexistent. These figures represent 301 saves, 171 shares, and 160 comments per video. The audience prioritizes personal archiving over public conversation. Brands should focus on high utility content that justifies a save rather than content designed to spark a debate in the comments. Reach is inconsistent across the 38 videos. Only 4 videos hit the 2x average mark while 3 reached the 5x threshold. A coefficient of variation of 3.05 indicates erratic reach patterns. This is an active audience that interacts with content for personal reference rather than passive scrolling.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on their follower count, they can expect a sponsorship range of $300 to $600 per post. This income source is far more lucrative than Creator Fund payouts because brand deals scale with audience size. The Creator Fund pays only pennies per thousand views and fails to capture the value of a loyal following. Their rank of 1116 out of 1349 places them in a position where they are a value buy for brands. They do not command a premium price like top-ranked accounts, so the quoted range serves as a ceiling to bargain under rather than a fixed salary. A cost per view check shows that $0.003 to $0.006 is the expected cost for reach on their 93.1K average views. This metric helps buyers determine if a quote is paying for brand equity or just raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 15 to 30 second range where nearly half of all posts land. Target this duration to mirror the most common format for this account. Captions average 114 characters, providing enough space for a descriptive hook without being too long. Original audio is used on every single post, choosing a distinct brand identity over the reach of trending sounds. Enabling both duet and stitch on all videos invites other creators to interact with and remix the content. The standout clip lasted 33 seconds and earned 12.9 times more views than the average video. It pulled roughly 17 likes for every comment, creating a balanced ratio between passive watching and active discussion. Average views of 93.1K show this account maintains steady engagement with its current audience. Focus on consistent performance within these established parameters rather than chasing a large growth spike.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds since they make up nearly half of the content. This duration is the most common format for the creator.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this account because it maintains a top-tier follower rank and high average views despite a low posting frequency well below the field median. This pace has been established over nearly two years of history. The high consistency variance indicates that uploads occur in irregular bursts rather than on a predictable clockwork schedule. Content typically lands on Tuesday and Sunday, with Friday being the quietest day for new posts. New content most often appears around 23:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of content. You should time your tie-ins around the Tuesday or Sunday windows to align with these specific upload days.

Audience & Reach

The follower count ranks at 1116 of 1349 with a 0.1x multiple relative to the median creator. This indicates an audience that is smaller than the typical tracked profile and will not provide broadcast-scale reach for a single campaign. While view counts are high, the like response sits below the median by nearly half. A lower engagement rate means a brand message may struggle to gain traction or stick with the viewer compared to higher performing accounts. This audience fits the beauty category because the low engagement and small follower rank suggest a niche community rather than a broad market reach.