Emma

This account ranks 1125 out of 1349 tracked creators and holds 119.2K followers, making it a small account that sits below the median follower count of 1.1M by a factor of 0.1. It gains about 4.9K followers per month, which represents steady growth for an account that is 2.0 years old. While average views reach 3.1M per video, the like rate of 2.36% falls below the median of 4.93%. The rest of this report breaks down the specific engagement patterns and audience demographics.

This audience approves less than the platform median at a 2.36% like rate. This puts the creator in rank 1060 of 1349. The data reveals high levels of word-of-mouth spread compared to other actions. Shares represent the dominant behavior at 0.916% while saves sit at 0.16% and comments reach 0.021%. These figures translate to 28,500 shares, 5,000 saves, and 651 comments per video. The audience prioritizes external sharing over internal discussion or personal archiving. Brands can expect high distribution from this content despite the lower passive approval. The reach is erratic with a consistency coefficient of 3.46. Only 11.4% of the 35 videos reached double the average, and only 2 videos hit the five-fold mark. This indicates inconsistent growth patterns across the feed. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary value for this creator because of their high view volume. A follower count of 119.2K suggests a sponsorship range between $600 and $1,200 per post. Creator Fund payouts rely on views but pay only pennies per thousand impressions. This makes brand partnerships much more lucrative than platform payouts for an account with 3.1M average views. The rank of 1125 out of 1349 places this creator in a position to be a value buy for advertisers. Because they sit below the median, their quoted rate should be viewed as a ceiling to negotiate down rather than a fixed fee. A lower like rate suggests that engagement is less intense than average, which gives buyers more leverage during negotiations. The cost per view falls under $0.40 based on the upper end of the sponsorship band. This metric helps a buyer determine if they are paying for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds dominate this feed and produce the highest engagement. Creating content in this sub-15 window instead of the 30 to 60 second range captures a much wider reach, as the gap between these two lengths is notable. Most posts use original audio rather than trending tracks, choosing a distinct brand identity over borrowed momentum from popular sounds. Captions average 94 characters to provide context while keeping the focus on the visual. Open duet and stitch settings across all posts invite other creators to build upon the content. The top video lasted 12 seconds and pulled nearly 19 times the usual reach for this account. It earned over a million likes against just 12k comments, meaning it succeeded through passive watching rather than active debate. Average views of 3.1 million indicate an established audience where consistency is already high. Success here depends on maintaining that steady volume rather than seeking a first breakout.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds because they make up the vast majority of recent content. The average length is 13 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Sparse high-production cadence because her low posting frequency is offset by a top-tier view average and a large follower base. She posts about one video per week, which falls below the median frequency of the field. This pace has remained stable for over seven months. However, the wide variance in time between uploads indicates an erratic posting schedule rather than a clockwork rhythm. New content most frequently appears on Thursday and Friday, while Sunday remains her quietest day. Her busiest upload hour occurs at 20:00 UTC. A marketer should expect sporadic drops rather than a predictable weekly drumbeat. Plan your campaign around the Thursday or Friday windows to align with her primary posting days.

Audience & Reach

The follower count sits at a 0.1x multiple of the median creator size. This rank indicates that a single campaign will reach a niche audience rather than providing broadcast-scale coverage. While average plays are high, the like rate falls below half of the median level. Such a gap means the content reaches many people but fails to generate an intense engagement response for a brand message. This profile fits the Beauty category because the lower like response and small follower rank suggest a reach-focused strategy rather than high-engagement community building.