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This account ranks 1120 out of 1349 tracked creators and holds a follower count that is 0.1 times the median size of 1.1M, making it a small account. It earns roughly 3.9K new followers every month, which indicates slow growth for an account that has been active for 2.6 years. While average views reach 165.3K per video, the like rate of 1.69% falls well below the median of 4.93%. This discrepancy suggests that while the content reaches a wide audience, it fails to generate high levels of active engagement from those viewers. The following report breaks down these engagement gaps and provides a deeper look at the performance metrics.

This audience approves less than average at a 1.69% like rate compared to the 4.93% median. This places the creator in rank 1198 of 1349. The data reveals high levels of advocacy through shares and saves. Shares reach 1.513% while saves sit at 0.477%. These figures are much higher than the 0.05% comment rate. The audience produced 82 comments, 2.5K shares, and 788 saves. Because sharing and saving outpace discussion, this audience acts on content as a resource to pass on or keep rather than a topic for conversation. Brands should treat these posts as evergreen utility pieces instead of community builders. Reach is inconsistent due to a high consistency coefficient of 2.18. Only 4 videos reached the 2x average and 3 hit the 5x mark out of 38 total videos. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. Based on 120.7K followers, they can command a brand fee between $400 and $800 per post. This path is far more lucrative than the Creator Fund because it scales with audience size. The Creator Fund pays only pennies per thousand views, making it an inefficient way to build a sustainable income compared to direct brand deals. The rank of 1120 out of 1349 places this creator in a position where they are a value buy for advertisers. While top-ranked accounts command premium prices and can decline low offers, this creator's profile suggests the $800 ceiling is a starting point for negotiations rather than a fixed salary. A cost-per-view gut check reveals that their high average of 165.3K views means they should be priced closer to the lower end of the band if an advertiser wants to pay primarily for reach. These are modelled estimates from public metrics, not disclosed earnings.

This feed relies on clips between 15 and 30 seconds. Most posts fall in this bucket, while content over a minute rarely appears. Focus on the sub-30 second format to mirror how the account achieves its steady reach. Original audio is used for every post, a choice that prioritizes a consistent brand identity over the reach of trending sounds. Captions average 88 characters to provide enough context without becoming distracting. Duet and stitch are open on almost all videos, inviting other creators to interact with the content. The top video lasted 24 seconds and pulled 1.9 million views, roughly 11.5 times the normal reach for this creator. It earned 30.2K likes against only 553 comments, showing a large tilt toward passive watching over active debate. Average views of 165.3K mean this account maintains a consistent audience rather than seeking sudden spikes.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds because they make up over 84 percent of the content. The average video length is 22 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Sparse high-production cadence because their follower rank is near the top of the field despite posting well below the median frequency. The content lands roughly once every two weeks on average, and this pace has remained stable for nearly two years. While the low consistency grade and high variance indicate irregular gaps between posts, the long duration proves the behavior is a deliberate choice rather than a lack of activity. New content most frequently appears on Wednesday and Saturday, while Thursday remains a quiet day. The busiest hour for new uploads is 22:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. You can time a tie-in around the specific days when they choose to go live with new content.

Audience & Reach

The audience size sits at a 0.1x multiple of the median creator rank. This position indicates that while individual videos may see high traffic, the core community is small enough that a campaign will lack broadcast reach. The like response falls below the median by more than two percentage points. Such a low engagement rate suggests that the content reaches many viewers but fails to inspire frequent interactions with the brand message. This audience fits the entertainment category because the disparity between high play counts and low engagement indicates a passive viewer base rather than an active community for niche commerce.