msheik

This account ranks 1122 out of 1349 tracked creators and holds a follower count that is 0.1 times the median size of 1.1M, making it a small account. It has gained roughly 2,000 followers each month over its 4.9 year lifespan, which indicates slow growth for an account of this age. The average view count of 290,300 per video is well above what the follower size predicts. However, the like rate of 4.34% falls below the median of 4.93%. The rest of this report covers deeper engagement metrics and content performance trends.

The audience approves less than the platform average at a 4.34% like rate. This puts the creator in rank 738 of 1349. High share rates of 2.178% are the primary driver of movement. They far outweigh the 0.393% save rate and 0.061% comment rate. These figures represent 6,300 shares, 1,100 saves, and 176 comments per video. Word-of-mouth spread is the dominant behavior for this audience. They are unlikely to engage in public discussion or bookmark content for later use. Brands should focus on shareable hooks rather than community building or educational utility. Reach is inconsistent with a consistency cv of 4.59. Only 3 videos hit the 2x average mark while one reached 5x. This suggests sporadic peaks rather than steady growth. The audience is a tap-and-scroll crowd.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. A follower count of 120.0K suggests a sponsorship value between $500 and $1,500 per post. This model favors brand partnerships because Creator Fund payouts rely on views and pay only pennies per thousand. Brand deals scale with the size of the audience while platform funds fail to capture the full value of an engaged community. The ranking of 1122 out of 1349 places this creator in a position where they are a value buy for advertisers. Because they sit below the median rank, their quoted rate should be treated as a ceiling to negotiate down rather than a fixed salary. A cost per view of $0.005 suggests that most of the paid fee goes toward the brand association rather than raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Most content on this feed stays under 15 seconds to maintain high engagement. You should prioritize these short clips over longer ones because they capture more attention in a smaller window. The standout video lasted only 7 seconds and reached about 28 times the normal audience. This specific clip earned roughly 84 likes for every comment, proving that quick taps outperformed active discussion. Original audio is used on every post to build a distinct brand identity rather than relying on trending sounds for reach. Captions average 69 characters, providing enough context without distracting from the visuals. Both duet and stitch options remain open across all videos to encourage other creators to participate. Average views of 290.3K show this account maintains steady momentum with a loyal following.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with an average length of 10s. Most content falls into this shortest category.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with high frequency. They produce over twelve videos per week while the average creator posts less than two. Although the consistency grade is low, the volume of content provides a frequent stream for brand integration. This pace has been established for three weeks. New content typically lands on Tuesday and Friday. The busiest upload hour occurs at 15:00 UTC. Saturday remains the quietest day for new posts. Marketers can expect a steady drumbeat of content rather than sporadic drops. You can reliably time your tie-ins around the Tuesday and Friday windows to coincide with fresh uploads.

Audience & Reach

The audience size sits at a 0.1x multiple of the median creator. This position indicates a niche community where a single campaign will reach a specific group rather than a broad demographic. The like response falls below the median rate. A lower engagement ratio suggests that while the content reaches many viewers, the message may lack the impact required to spark immediate interaction from every person who sees it. This profile fits the beauty category because the niche size and moderate engagement indicate a targeted aesthetic focus rather than a high-frequency mass market play.