121.3K
Followers
406
Following
1.7M
Total Hearts
35
Videos
48.6K
Avg Hearts/Video
lifetime average
7.92%
Engagement Rate
6.2y
Account Age
1.6K
Followers/Month
lifetime average
23.0K
Hearts/Month
lifetime average
0.5
Videos/Month
lifetime average
We also record @nanou.philips's follower count over time. See the @nanou.philips TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Nanou Philips (@nanou.philips) is a lifestyle TikTok account with 121.3K followers and 35 videos. That ranks 1,117 of the 1,349 accounts with a TKMetrics report by followers, 0.1x the median account. Since it was created 6.2 years ago it has averaged 1.6K new followers a month.
Account Classification
| Account Size | Mid-Tier (100K+) |
| Account Created | 2019-12-25 |
| Verification | No |
| Profile language (app setting) | NL |
| Follower Ratio | 299:1 |
Data Summary
| Videos Analyzed | 35 |
| Avg Plays per Video | 624,186 |
| Avg Likes per Video | 47,761 |
| Engagement Rate | 7.92% |
Engagement Analysis
Based on 35 videos
Across the 35 videos we analysed (Nov 12, 2021 to Jan 27, 2026), the average video got 624.2K plays and 7.7% of viewers liked it, 1.7x the 4.5% median like rate of the creators we track. Saves (0.39% of views) outnumber shares (0.24%); comments are 0.03%.
624.2K
Avg Plays/Video
47.8K
Avg Likes/Video
214
Avg Comments/Video
1.5K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 10 most-played of the 35 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 35.
380.1K
Median plays, top 10 videos
26.6K
Median likes, top 10 videos
1.5M
75th percentile plays
11.7M
Top Video
407.65
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
21,846,500
Total Plays
1,671,633
Total Likes
7,486
Total Comments
51,545
Total Shares
84,173
Total Saves
Engagement Ratios
@nanou.philips turns 7.7% of views into likes, 0.39% into saves and 0.24% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 466 Mid-Tier accounts with a TKMetrics report (median 3.3%, middle half 2.2% to 5.14%).
7.65%
Likes / Views
0.03%
Comments / Views
0.24%
Shares / Views
0.39%
Saves / Views
Viral Hit Rate
8.6% of this account's videos beat its own average views by 2x, a breakout rate higher than 34% of the creators we track. The 5x figure is the same measure at five times the norm.
8.6%
2x Avg (3 of 35)
5.7%
5x Avg (2 of 35)
Consistency Score
@nanou.philips's view count swings by a CV of 3.23, steadier than 22% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 3.23
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 624.2K views/video, and about 0.9 videos a month (its posting rate in this sample)
$1 – $3
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (1 of 35 analysed videos, with under 1% of their views)
Sponsorship Value (Est. Per Post)
Based on 121.3K followers
$1,000 – $2,000
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 35 videos
3 of the 35 videos (8.6%) passed twice the average plays and 2 passed five times it. Plays are uneven from one video to the next (consistency grade D). 26 of 35 videos are under 15 seconds and 1 runs a minute or longer, so few of its videos can earn Creator Rewards.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
16s
Average Duration
The account favors short videos under 15 seconds with 26 out of 35 clips falling into this category. The average video length is 16 seconds.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Posting Patterns & Optimal Timing
Based on 35 videos
The account posts 0.2 videos a week, with no day standing out and most around 12:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 0.2 |
| Avg Gap Between Posts | 1085.1h |
| Data Range | Nov 12, 2021 to Jan 27, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts most often on Thursday and Friday with a peak at 12:00 UTC. Monday is the quietest day with an average of 0.2 posts per week.
Top Videos
Top 10 by play count
17.7M
Combined Plays (Top 5)
1.4M
Combined Likes (Top 5)
3.5M
Avg Plays per Top Video
(No caption)
11.7M
Views
896.7K
Likes
3.5K
Comments
7.5K
Shares
39.3K
Saves
(No caption)
3.3M
Views
242.2K
Likes
1.1K
Comments
38.0K
Shares
12.8K
Saves
You see anything different? 😁
1.5M
Views
178.7K
Likes
215
Comments
2.9K
Shares
13.0K
Saves
Yea…
863.2K
Views
73.1K
Likes
414
Comments
245
Shares
3.3K
Saves
Loving the mug cake 😋
385.2K
Views
26.4K
Likes
48
Comments
76
Shares
950
Saves
5 more top videos for @nanou.philips
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 7.7%, 1.7x the 4.5% median like rate of the creators we track
- + Fans save videos (0.39% of views) 1.6x as often as they share them
Watch-outs
- ~ Uneven plays from video to video (grade D)
- ~ Only 1 of 35 videos runs a minute or longer, and Creator Rewards pays only on videos over a minute
Questions about @nanou.philips
How many followers does @nanou.philips have on TikTok?
@nanou.philips has 121.3K followers on TikTok.
What is @nanou.philips's TikTok engagement rate?
@nanou.philips has an engagement rate of 7.92% based on their recent videos.
How much does @nanou.philips earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @nanou.philips's estimated Creator Rewards earnings are $1 - $3 per month (only videos over 1 minute earn), with estimated sponsorship value of $1,000 - $2,000 per post.
How many TikTok videos has @nanou.philips posted?
@nanou.philips has posted 35 videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @nanou.philips's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 35 analyzed videos.
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 23, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @nanou.philips TikTok stats and analytics, data as of 23 February 2026. https://tkmetrics.com/blog/nanou-philips-tiktok-profile-stats/