Veritasium

With 1.7 million followers, this account sits as a mid-tier name ranked 595 out of 1349 creators. It holds a follower count 1.7 times the median of 1.1 million. The account shows steady growth with an addition of 25.1K followers every month over its 5.7 year lifespan. While average views reach 1.5 million per video, the like rate of 4.27% falls below the 4.93% median. The rest of this report breaks down specific engagement patterns and audience demographics.

The audience approves less than the average viewer because the like rate of 4.27% falls below the 4.93% median. This puts the creator at rank 749 out of 1349. Saves are the primary driver of intent with a 0.263% rate, followed by shares at 0.07%, and comments at 0.018%. These actions result in 3.9K saves, 1.0K shares, and 263 comments per video. The audience favors saving content for future reference over active discussion or social sharing. Brands should treat this as a high-value archive audience rather than a community-driven one. Reach is inconsistent with a coefficient of variation of 3.09. Only three videos hit the 2x growth mark and two reached 5x the average. This suggests a hit-driven reach profile rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account. Based on the follower count, expected sponsorship fees fall between $3,500 and $8,500 per post. This income dwarfs Creator Fund payouts because fund payments scale with views at a rate of only pennies per thousand. Sponsorship value scales directly with the audience size rather than just raw impressions. The rank of 595 out of 1349 places this creator in a competitive middle ground. They do not command the extreme premium of top-ranked names who can ignore most offers, but they possess more leverage than lower-ranked accounts. A buyer should treat the $8,500 upper limit as a ceiling to negotiate down from rather than a fixed salary. The calculation of approximately $0.0056 per view suggests that a high quote is likely paying for brand authority rather than just reach. These are modelled estimates from public metrics, not disclosed earnings.

Most clips fall into the 60 to 180 second window, making this the standard length for the feed. Creating content in this range ensures you match the established pacing of the account. Using original audio on every post shows a commitment to a unique brand identity over the reach gained from trending sounds. Captions average 68 characters to provide concise context without distracting from the visuals. Open settings for both duets and stitches invite other creators to interact with the content. The top video lasted 147 seconds and reached 15.6 times the typical audience. It earned a large amount of likes compared to its comment count, meaning it won over viewers through passive watching rather than active debate. With average views at 1.5 million, this account maintains a high floor of engagement for every post. Success here relies on consistent educational value to sustain a large, established following.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 35 out of 38 videos falling into this range. The average length is 99s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator maintains a low posting volume while ranking near the top of the field in follower count and average views. Although they post less than half the median frequency, their high reach indicates a focus on polished content over volume. The current pace has remained steady for over 1.3 years. However, the consistency grade is weak due to wide fluctuations in the timing between uploads. You can expect sporadic drops rather than a predictable weekly drumbeat. New content most frequently lands on Monday and Thursday around 17:00 UTC. Saturday remains the quietest day for new posts.

Audience & Reach

The audience size sits at a 1.5x multiple of the median creator. This position indicates an audience that exceeds typical reach while providing more consistent volume than average accounts. While the like rate falls below the median by roughly half a percentage point, it remains steady. A lower engagement rate compared to the average suggests the content reaches a wide viewership where individual interaction is less frequent per view. This profile fits the Education category because the follower count provides scale while the moderate engagement indicates a high-volume viewer base.