Jordan Turpin

Jordan Turpin holds a mid-tier position ranked 595 out of 1349 creators with 1.7M followers, which is 1.7 times the median follower count of 1.1M. The account shows steady growth by adding 27.5K followers each month over its 5.1 year lifespan. While average views reach 722.3K per video, the 2.57% like rate falls below the 4.93% median. The rest of this report breaks down audience engagement patterns and content consistency.

This audience approves of content less than the platform average. The low like rate ranks at 1020 out of 1349 compared to the median. Engagement signals show a clear preference for personal utility over social interaction. Saves represent the most frequent action at 0.068% while comments and shares sit lower at 0.049% and 0.02% respectively. These figures translate to 495 saves, 355 comments, and 147 shares per video. The high save rate compared to low share rates indicates an audience that treats content as a private reference rather than a community conversation. Brands should treat this channel as a source for evergreen information rather than a vehicle for social growth. Reach is inconsistent with a coefficient of variation of 0.74. Only four videos hit the 2x average threshold while none reached the 5x mark. This indicates a steady but unpredictable flow of viewers. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this creator because of their large follower base. A profile with 1.7M followers can command a campaign fee between $5,000 and $8,500 per post. This stream is far more lucrative than the Creator Fund. The fund pays only pennies per thousand views while sponsorship fees scale directly with the size of the audience. Their rank of 595 puts them in a position where they sit above the median but do not command an elite premium. They are a stable choice for brands seeking consistent reach rather than a top-tier name that can ignore offers. A buyer should treat the $8,500 figure as a ceiling to negotiate down from rather than a fixed salary. This negotiation is aided by a lower like rate of 2.57 percent compared to the median. A cost per view check helps determine if a quote pays for reach or for the name. Dividing the top end of the sponsorship band by 722.3K average views yields roughly $0.011 per view. This metric confirms that most of the fee goes toward brand association rather than raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

Most content lives in the 15 to 30 second range. Use this duration as your baseline because it captures the bulk of the audience engagement here. Original audio appears on almost every post, choosing a consistent brand feel over the reach boost from trending tracks. Captions stay very short at about 25 characters to keep the focus on the video content. Duet and stitch settings are open for nearly all posts, inviting other creators to interact with and remix the footage. The top clip ran for 15 seconds and pulled 3.9 times the average reach of a standard post. It earned 176 likes for every comment, showing that the audience preferred quick taps over starting a conversation. This lopsided ratio means the video succeeded as a passive watch rather than a debate starter. Average views near 722K indicate this account has established a steady, high-volume reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds as they are the most frequent length. The engagement line is not present for this data.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank despite posting well below the field median. Their content ranks in the upper percentiles for average views, suggesting each post is crafted for high impact rather than volume. This pace has remained stable for over seven months. While the consistency grade is solid, the higher variance in gaps indicates some unpredictability in their weekly flow. New content typically lands on Monday and Friday, while Saturday remains a quiet day for uploads. The most frequent upload hour occurs at 03:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of posts. You can time your tie-ins around the Monday and Friday windows to align with these specific delivery days.

Audience & Reach

The audience size sits at a 1.5x multiple of the median creator follower count. This indicates a reach that exceeds typical niche creators while remaining below the top-of-field threshold for broadcast-scale impact. The like response falls well below the 4.93% median mark. Such a low rate suggests that while views are high, the engagement per viewer is weaker than average. A brand message may struggle to generate active interaction from this specific audience. This profile fits the Entertainment category because the size provides reach while the lower like rate points toward a passive viewing experience.