DONSKE

This account ranks 595 out of 1349 tracked creators and holds 1.7M followers, making it a mid-tier name with a follower count that is 1.5 times the median. The growth trajectory is steady as it gains 26.9K followers every month over its 5.3 year lifespan. With an average of 968.8K views per video, the reach aligns with what a creator of this size should expect. The 12.22% like rate exceeds the 4.93% median, indicating that the audience is highly engaged with the content produced. The rest of the report provides a deeper look into specific engagement metrics and content performance.

The audience approves of content at a rate far above the median. This high approval signals deep resonance with the core message. Saves represent the most common action for viewers, occurring at a rate of 1.066%. Shares follow at 0.309% while comments occur at 0.175%. These figures translate to 10.3K saves, 3.0K shares, and 1.7K comments per video. The high save-to-view ratio indicates that users treat this content as a reference tool they intend to return to. Shares are the next most frequent action, showing strong word-of-mouth potential. Comments occur less often but still indicate an active community. A brand can expect high retention and utility from this audience rather than just passive viewing. Reach is inconsistent. Only 16.7% of the 30 videos hit the 2x average mark with 5 total hits. No videos reached the 5x threshold. A consistency coefficient of 1.13 indicates erratic reach across the feed. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary income stream for this creator. A follower count of 1.7M suggests a brand deal range between $10,000 and $25,000 per post. Creator Fund payouts rely on views and pay only pennies per thousand impressions. This makes sponsorship much more lucrative than platform payouts because it scales with the size of the audience rather than just raw view counts. The rank of 595 out of 1349 places this creator in a position to command a premium over average accounts. They are not a budget option but a proven name whose high engagement rate justifies a price toward the top of their bracket. A buyer can use the $25,000 upper limit as a ceiling to negotiate down from. At 968.8K average views, a quote near that maximum suggests a brand is paying for the creator's specific influence rather than just basic reach. These are modelled estimates from public metrics, not disclosed earnings.

This feed centers on the 30 to 60 second range where most content lives. Target this duration to mirror the creator's core strategy. Longer clips over 60 seconds actually perform worse than the sub-60 segment, meaning the shorter format captures nearly double the engagement. Original audio dominates the feed, a choice that prioritizes a unique brand identity over the reach of trending sounds. Short captions average 47 characters to keep the focus on the visual. Duet and stitch are open on almost every post, inviting others to build upon the content. The top video lasted 72 seconds and reached 3.8 times the normal audience. It earned 393.7K likes against only 9.0K comments, showing that viewers preferred quick taps over active debate. Average views near 968.8K indicate a large established reach rather than a small niche growth. This volume means every post already reaches a large scale before specific tactics are applied.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds. This category contains the highest number of posts among all segments.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because their follower rank is in the top tier despite a low posting frequency. They average fewer videos per week than the median and maintain large gaps between uploads. This specific pace has been established for over a year. The consistency grade indicates an erratic rhythm with unpredictable gaps between posts rather than a clockwork schedule. New content typically lands on Thursday and Saturday, while Wednesday remains their quiet day. Most uploads occur around 23:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of content. You can time your tie-ins for the weekend days to catch new posts when they appear.

Audience & Reach

The audience size sits at a 1.5x multiple of the median creator. This positioning means a single campaign can reach a substantial number of people beyond a typical niche follower base. Engagement is high as the like rate exceeds the median by more than double. A brand message placed here will likely earn a much stronger reaction from viewers than average content. This audience fits the entertainment category because the high engagement rates and above-average follower volume suggest a loyal viewership for lifestyle content.